ADHD and procrastination in Russian mental health

Product Positioning

The query suggests a focus on ADHD, procrastination, video content, Russian language, and mental health. This indicates a niche market within the mental health and wellness sector, specifically targeting individuals who speak Russian and are dealing with ADHD and procrastination issues. The product or service could be positioned as a specialized resource or tool designed to help Russian-speaking individuals manage ADHD and overcome procrastination through engaging video content.

Target Customers

The ideal customer profile would include:

• Language: Russian-speaking individuals
• Age Group: Likely between 18-35 years old, as this demographic is more likely to consume video content online
• Interests: Mental health, self-improvement, productivity, and ADHD management
• Challenges: Struggling with ADHD, procrastination, and seeking effective strategies to improve their mental health and productivity

Illustrative examples:

1. A 25-year-old university student in Moscow who struggles with ADHD and is looking for ways to improve focus and productivity.
2. A 30-year-old professional in St. Petersburg who experiences procrastination and is seeking mental health resources in Russian.
3. A 20-year-old content creator in Novosibirsk who wants to share their journey of managing ADHD with their audience.

Potential Influencer Matches

1. Mental Health Advocates: Influencers who focus on mental health awareness and share personal stories or tips on managing ADHD and procrastination. They can provide relatable content and build trust with the audience.
2. Productivity Experts: Influencers who specialize in productivity hacks and time management. They can offer practical advice and tools to help the target audience overcome procrastination.
3. Russian-speaking Content Creators: Influencers who create content in Russian and have a following among Russian-speaking individuals. They can effectively communicate the message and reach the target demographic.
4. ADHD Specialists: Influencers who are experts in ADHD, such as psychologists or therapists, who can provide credible information and support.

Content Creation Ideas

1. Personal Stories: Videos where influencers share their personal experiences with ADHD and procrastination, and how they have managed to overcome these challenges.
2. Tips and Tricks: Short, engaging videos that provide actionable tips for managing ADHD and improving productivity.
3. Expert Interviews: Collaborations with mental health professionals who can offer expert advice and insights on ADHD and procrastination.
4. Interactive Q&A Sessions: Live sessions where influencers answer questions from their audience about ADHD and procrastination, providing real-time support and advice.
5. Challenge Series: A series of videos where influencers take on productivity challenges and document their progress, encouraging their audience to participate and share their own experiences.

By leveraging these types of influencers and content ideas, the campaign can effectively reach and engage the target audience, providing valuable resources and support for managing ADHD and procrastination in the Russian-speaking community.