Mental health advocates, psychologists, or individuals with personal experiences with ADHD who create video content on YouTube, TikTok, or Instagram.

Product Positioning

The user's query suggests a focus on ADHD, procrastination, video content, and mental health. This indicates that the product or service is likely related to mental health support, specifically targeting issues like ADHD and procrastination. The product could be an app, a video series, or a set of tools designed to help individuals manage their mental health and improve productivity.

In the existing market, this product can be positioned as a specialized mental health resource that leverages video content to provide practical strategies and support for individuals struggling with ADHD and procrastination. Emphasizing the use of engaging and relatable video content can differentiate it from traditional text-based resources.

Target Customers

The ideal customer profile for this product includes:

• Individuals with ADHD: People diagnosed with ADHD who are looking for effective ways to manage their symptoms and improve their daily functioning.
• Students and Professionals: Individuals who struggle with procrastination and are seeking strategies to enhance their productivity and time management skills.
• Mental Health Enthusiasts: People interested in mental health and self-improvement who are open to exploring new tools and resources.
• Parents and Caregivers: Those who care for individuals with ADHD and are looking for resources to support their loved ones.

Illustrative examples:

• A college student with ADHD who needs help staying focused on their studies.
• A working professional who frequently procrastinates and wants to improve their productivity.
• A parent looking for resources to help their child manage ADHD symptoms.

Potential Influencer Matches

Mental Health Advocates

Influencers who focus on mental health awareness and support. They can share personal stories, tips, and resources related to ADHD and procrastination, making the product relatable and trustworthy.

Productivity Gurus

Influencers who specialize in productivity hacks and time management. They can demonstrate how the product helps overcome procrastination and improve efficiency.

Educational Content Creators

YouTubers and educators who create content around learning strategies, study tips, and personal development. They can integrate the product into their content as a tool for better focus and productivity.

ADHD Specialists

Professionals and influencers who focus specifically on ADHD. They can provide expert insights and endorse the product as a valuable resource for managing ADHD symptoms.

Content Creation Ideas

General Ideas

• How-To Videos: Step-by-step guides on using the product to manage ADHD and procrastination.
• Success Stories: Testimonials from users who have benefited from the product.
• Expert Interviews: Conversations with mental health professionals about the importance of managing ADHD and procrastination.

Creative Ideas

• Day-in-the-Life Vlogs: Influencers can show how they incorporate the product into their daily routines to stay focused and productive.
• Challenge Series: Influencers take on a productivity challenge using the product and document their progress and results.
• Interactive Q&A Sessions: Live sessions where influencers answer audience questions about ADHD, procrastination, and how the product can help.

By leveraging these strategies, the product can effectively reach and resonate with its target audience, driving engagement and adoption.