Aestheticians or skincare professionals with a strong following on Instagram, TikTok, or YouTube. They should be trusted experts in aesthetic treatments and capable of creating engaging content such as tutorials, reviews, or demonstrations.

cream, which is typically used for pain relief during cosmetic procedures such as tattooing, microblading, laser treatments, and other aesthetician services. The product can be positioned as a high-quality, effective solution for reducing discomfort and enhancing the overall experience of these procedures. Emphasizing its efficacy, safety, and ease of use can help differentiate it from competitors.

Target Customers

The ideal customer profile for this numbing cream includes:

• Aestheticians and Cosmetic Professionals: Individuals who perform procedures that cause discomfort and would benefit from offering a numbing solution to their clients.
• Tattoo Artists and Studios: Professionals who can use the cream to make the tattooing process more comfortable for their clients.
• Individuals Seeking Cosmetic Procedures: People who are planning to undergo procedures like microblading, laser hair removal, or other treatments that involve pain.

Illustrative examples:

1. A licensed aesthetician who offers microblading and wants to provide a more comfortable experience for their clients.
2. A tattoo artist looking to reduce the pain for clients during long tattoo sessions.
3. A beauty enthusiast planning to get laser hair removal and seeking a numbing solution to minimize discomfort.

Potential Influencer Matches

Beauty and Skincare Influencers

These influencers often share tips and products related to skincare and beauty treatments. They can demonstrate the effectiveness of the numbing cream during various procedures.

Tattoo Artists and Enthusiasts

Influencers in the tattoo community can showcase the product's benefits during tattoo sessions, highlighting how it reduces pain and enhances the overall experience.

Cosmetic Procedure Specialists

Influencers who focus on cosmetic procedures, such as microblading or laser treatments, can provide testimonials and tutorials on using the numbing cream.

Health and Wellness Influencers

These influencers can discuss the product in the context of pain management and overall well-being during cosmetic procedures.

Content Creation Ideas

General Ideas

• Product Reviews and Testimonials: Influencers can share their personal experiences using the numbing cream, highlighting its effectiveness and ease of use.
• Tutorials and Demonstrations: Step-by-step guides on how to apply the numbing cream before different procedures.
• Before and After Comparisons: Showcasing the difference in client comfort levels with and without the numbing cream.

Creative Ideas

• Client Interviews: Influencers can interview clients who have used the numbing cream during their procedures to share their experiences.
• Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to try the numbing cream.
• Behind-the-Scenes Content: Influencers can provide a behind-the-scenes look at their procedures, emphasizing the role of the numbing cream in enhancing client comfort.

By leveraging these strategies, the numbing cream can effectively reach its target audience and establish a strong presence in the market.