Influencers aged 30-40, both genders, located in Newcastle Ouseburn, interested in aesthetics, with a strong presence on visual platforms.

Product Positioning

To effectively position the brand, product, or service in the market, it is essential to highlight its unique selling propositions (USPs) that resonate with the target audience. Given the focus on aesthetics, the product should emphasize quality, design, and the emotional connection it fosters with consumers.

For new products, consider leveraging trends in sustainability, local craftsmanship, or personalization, which are increasingly appealing to consumers in the aesthetics space. Positioning the product as a lifestyle choice rather than just a commodity can create a stronger connection with the audience.

Target Customers

The ideal customer profile for this campaign includes:

• Demographics: Men and women aged 30-40, residing in the Ouseburn area of Newcastle, who have an interest in aesthetics.

• Psychographics: Individuals who value creativity, self-expression, and quality in their purchases. They may be engaged in creative professions or hobbies, such as art, design, or fashion.

• Examples:

  • A 35-year-old graphic designer who enjoys home decor and is active on social media platforms like Instagram.
  • A 32-year-old fashion enthusiast who frequently attends local art events and shares aesthetic content online.
  • A 40-year-old lifestyle blogger who focuses on aesthetics in home and personal style, appealing to a similar demographic.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Lifestyle Influencers: These influencers have a strong connection to the community and can authentically promote the product by showcasing it in local settings.

• Aesthetic Content Creators: Influencers who specialize in aesthetics, such as interior designers or fashion stylists, can create visually appealing content that resonates with the target audience.

• Micro-Influencers: Individuals with a smaller but highly engaged following can provide a more personal touch and foster trust among their audience, making them effective advocates for the product.

Each type of influencer can leverage their unique style and audience engagement to promote the product, ensuring it reaches the right consumers in an authentic manner.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Behind-the-Scenes Content: Show the process of creating the product, highlighting craftsmanship and attention to detail.

• User-Generated Content Campaigns: Encourage customers to share their own aesthetic interpretations of the product, creating a community around the brand.

• Local Collaborations: Partner with local artists or businesses to create limited-edition products or events that celebrate the Ouseburn area.

• Aesthetic Challenges: Launch social media challenges that invite followers to showcase their aesthetic style using the product, fostering engagement and virality.

• Educational Content: Create tutorials or tips on how to incorporate the product into everyday life, appealing to the audience's desire for creativity and self-expression.

These ideas can help generate buzz and foster a deeper connection with the target audience, ultimately driving engagement and sales.