The new affordable fashion brand can be positioned as a stylish yet budget-friendly option for fashion-conscious individuals. Emphasize the combination of trendy designs and affordability, making fashion accessible to a broader audience. Highlight the quality and variety of the products to differentiate from other budget brands.
The ideal customer profile for this brand includes:
Illustrative examples:
Micro-influencers often have a highly engaged audience and can create authentic content. They are ideal for promoting the brand to a niche audience and building trust.
Influencers who focus on fashion and style can showcase the brand's products through lookbooks, styling tips, and haul videos. Their followers are likely to be interested in affordable fashion options.
Instagram and TikTok influencers who create content around lifestyle, fashion, and beauty can reach a wide audience. They can create engaging content such as outfit challenges, styling tips, and unboxing videos.
By leveraging these strategies, the brand can effectively reach its target audience and build a strong presence in the affordable fashion market.
Extracted from Campaign Brief & Market Analysis