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Brief

"looking for beauty influencers with a following count 20k or under to promote affordable sustainably made makeup"

looking for beauty influencers with a following count 20k or under to promote affordable sustainably made makeup

Research Insight & Analysis

Product Positioning

The product in question is affordable, sustainably made makeup. This positions the brand in the intersection of budget-friendly beauty products and eco-conscious consumerism. The unique selling proposition (USP) here is the combination of affordability and sustainability, which can appeal to a broad audience looking for quality makeup that aligns with their values without breaking the bank.

Target Customers

The ideal customer profile for this product includes:

  • Eco-conscious Consumers: Individuals who prioritize sustainability and are looking for products that are environmentally friendly.
  • Budget-conscious Beauty Enthusiasts: People who love makeup but are mindful of their spending.
  • Young Adults and Teens: Younger demographics who are often more aware and concerned about environmental issues and are active on social media.
  • Ethical Shoppers: Consumers who prefer to support brands that are transparent about their production processes and ethical standards.

Illustrative examples:

  • A college student who is passionate about environmental issues and is looking for affordable makeup options.
  • A young professional who wants to maintain a beauty routine without compromising on sustainability.
  • A teenager who follows beauty trends on social media and is influenced by eco-friendly practices.

Potential Influencer Matches

Micro-Influencers (10k-20k followers)

Micro-influencers often have a highly engaged audience and can create a sense of trust and authenticity. They are ideal for promoting niche products like sustainably made makeup.

Eco-Beauty Influencers

These influencers focus on sustainable and eco-friendly beauty products. Their followers are likely to be interested in affordable, sustainable makeup options.

Budget Beauty Influencers

Influencers who specialize in affordable beauty products can highlight the cost-effectiveness of the makeup while emphasizing its sustainable aspects.

Young Lifestyle Influencers

Young influencers who share their daily lives, including beauty routines, can seamlessly integrate the product into their content, making it relatable to their audience.

Content Creation Ideas

Product Reviews and Tutorials

Influencers can create detailed reviews and makeup tutorials using the products, showcasing their quality and performance.

Sustainability Challenges

Influencers can participate in or create challenges that focus on using sustainable products, encouraging their followers to make eco-friendly choices.

Behind-the-Scenes Content

Sharing the story behind the brand, including the sustainable practices and ethical production processes, can create a deeper connection with the audience.

Before and After Transformations

Showcasing the effectiveness of the makeup through before and after transformations can visually demonstrate the product's quality.

Giveaways and Contests

Running giveaways and contests can increase engagement and attract new followers who are interested in sustainable beauty products.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and promote its unique value proposition of affordable, sustainably made makeup.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Affordable sustainable beauty influencers under 20k followers
Campaign Objectives
Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products.
Influencer Persona
Beauty influencers with a focus on affordable and sustainable makeup, having a following count of 20k or under.
Content Themes
#SustainableBeauty #AffordableMakeup #EcoFriendlyBeauty
#1
Smidge
Smidge
@smidge.beauty
CA
minimal, mindful, sustainable beauty ๐ŸŒฟ shipping to Canada and the US
Followers
35.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products."
The influencer focuses on sustainable beauty and has a follower count under 20k, making them a good fit for the campaign.
#2
Flora Flora Co
Flora Flora Co
@florafloraco
US
A better way to care for your hair & planet ๐ŸŒฟ๐Ÿงผ code TIKTOK10 for 10% off ๐Ÿ–ค
Followers
55.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products."
The influencer focuses on sustainable beauty and has a follower count under 20k, making them a good fit for the campaign.
#3
vic
vic
@vickyyelenaa
US
Created to Create ๐ŸŒž
Followers
13.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products."
The influencer focuses on sustainable beauty and has a follower count under 20k, making them a good fit for the campaign.
#4
Reagan Hart
Reagan Hart
@UCEQeUlkRMZDPLq0tovCEoPg
US
Hi All! Welcome to my channel, my name is Reagan. I create videos about clean, indie beauty brands. I hope you subscribe! Thanks so much for stopping by!
Followers
7.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products."
This influencer focuses on clean, indie beauty brands and has a follower count under 20k, making them a good fit for the campaign.
#5
Elate Beauty
Elate Beauty
@elatecosmetics
CA
Refillable cosmetics for a sustainable future. Vegan | Woman-owned | Canadian
Followers
3.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products."
The influencer focuses on sustainable beauty and has a follower count under 20k, making them a good fit for the campaign.
#6
Sanchita Ghosh
Sanchita Ghosh
@UCYJHZD0TiYBhYtomUuST3ww
IN
Have you noticed the Indian Beauty B/Vlogger scene? It is full of 20 and 30 somethings. Hardly anyone in the 40+ bracket. Though there are many wonderful channels out there for beauty lovers for this demographic, they are mostly from the USA and England (at least those who speak English). Most are white and some black. What about the people of the in-between colours? Another growing problem is the heavy filtering and photoshopping that content creators are resorting to to create this false image, misleading themselves and so many others as to what is acceptable beauty or looks to aspire to. I am trying to fill that gap. Beauty knows no age or race, boundaries or any judgement. I can promise you this, that my videos are not going to be filtered or photoshopped (though I might need to fix the sound every now and then). I am also on Instagram: https://www.instagram.com/keeping_1t_real/ Love me or Leave me.......
Followers
423
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for beauty influencers with a following count of 20k or under to promote affordable, sustainably made makeup. Ideal influencers should focus on affordable and sustainable beauty products."
The influencer focuses on beauty for an older demographic and has a follower count under 20k, making them a potential fit for the campaign.