African American influencers with a focus on MMA, Kickboxing, and Muay Thai. They should have a strong following within the martial arts community and produce high-quality, engaging content.

Product Positioning

The user's query is focused on finding African American influencers for martial arts content, specifically in MMA, Kickboxing, and Muay Thai. This suggests that the product or service being promoted is likely related to martial arts, such as training programs, equipment, apparel, or events. The brand can be positioned as a culturally inclusive and diverse entity that celebrates and promotes African American athletes and influencers in the martial arts community. This positioning can help the brand stand out in a market that values representation and diversity.

Target Customers

The ideal customer profile for this campaign would include:

• Martial Arts Enthusiasts: Individuals who are passionate about MMA, Kickboxing, and Muay Thai, and are looking for content, training tips, and equipment related to these sports.
• African American Community: Targeting African American individuals who are interested in martial arts, either as practitioners or fans, and who value representation in the content they consume.
• Fitness and Health Enthusiasts: People who are interested in maintaining a healthy lifestyle through martial arts training and are looking for inspiration and guidance from influencers.
• Young Adults and Teenagers: Younger demographics who are active on social media platforms and are influenced by trends and popular content creators.

Potential Influencer Matches

Types of Influencers

1. Professional Fighters and Athletes: African American MMA fighters, kickboxers, and Muay Thai practitioners who have a strong following on social media. They can provide authentic and expert content related to martial arts training and competitions.

2. Fitness Influencers: African American fitness influencers who incorporate martial arts into their workout routines. They can reach a broader audience interested in fitness and health, while also promoting martial arts.

3. Martial Arts Coaches and Trainers: Influencers who are experienced coaches or trainers in MMA, Kickboxing, and Muay Thai. They can offer valuable training tips, tutorials, and motivational content.

4. Lifestyle Influencers: African American influencers who focus on lifestyle content but have a personal interest in martial arts. They can introduce martial arts to their followers in a relatable and engaging way.

Example Influencers

• Professional Fighters: Influencers like Israel Adesanya (MMA) or Tiffany Van Soest (Kickboxing) who have a significant following and can provide expert insights.
• Fitness Influencers: Influencers like Massy Arias who focus on fitness and can incorporate martial arts into their content.
• Coaches and Trainers: Influencers like Dewey Cooper, a well-known coach in the martial arts community.
• Lifestyle Influencers: Influencers like Koya Webb who focus on holistic health and wellness and can introduce martial arts as part of a balanced lifestyle.

Content Creation Ideas

General Ideas

1. Training Tutorials: Step-by-step guides on various techniques in MMA, Kickboxing, and Muay Thai.
2. Workout Routines: Martial arts-inspired workout routines that followers can try at home or in the gym.
3. Behind-the-Scenes: Content that provides a glimpse into the daily life and training regimen of professional fighters and athletes.
4. Product Reviews: Reviews of martial arts equipment, apparel, and supplements.

Creative Ideas

1. Challenge Series: Create a series of martial arts challenges that followers can participate in and share on social media.
2. Collaborative Sparring Sessions: Videos of influencers sparring with each other or with their followers, showcasing different techniques and styles.
3. Cultural Stories: Content that highlights the history and cultural significance of martial arts within the African American community.
4. Transformation Stories: Documenting the fitness and skill transformation of individuals who take up martial arts training.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, promoting martial arts in a culturally inclusive and inspiring manner.