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Brief

"African American Influencers for Martial Arts content such as MMA, Kickboxing and Muay Thai"

African American Influencers for Martial Arts content such as MMA, Kickboxing and Muay Thai

Research Insight & Analysis

Product Positioning

The user's query is focused on finding African American influencers for martial arts content, specifically in MMA, Kickboxing, and Muay Thai. This suggests that the product or service being promoted is likely related to martial arts, such as training programs, equipment, apparel, or events. The brand can be positioned as a culturally inclusive and diverse entity that celebrates and promotes African American athletes and influencers in the martial arts community. This positioning can help the brand stand out in a market that values representation and diversity.

Target Customers

The ideal customer profile for this campaign would include:

  • Martial Arts Enthusiasts: Individuals who are passionate about MMA, Kickboxing, and Muay Thai, and are looking for content, training tips, and equipment related to these sports.
  • African American Community: Targeting African American individuals who are interested in martial arts, either as practitioners or fans, and who value representation in the content they consume.
  • Fitness and Health Enthusiasts: People who are interested in maintaining a healthy lifestyle through martial arts training and are looking for inspiration and guidance from influencers.
  • Young Adults and Teenagers: Younger demographics who are active on social media platforms and are influenced by trends and popular content creators.

Potential Influencer Matches

Types of Influencers

  1. Professional Fighters and Athletes: African American MMA fighters, kickboxers, and Muay Thai practitioners who have a strong following on social media. They can provide authentic and expert content related to martial arts training and competitions.

  2. Fitness Influencers: African American fitness influencers who incorporate martial arts into their workout routines. They can reach a broader audience interested in fitness and health, while also promoting martial arts.

  3. Martial Arts Coaches and Trainers: Influencers who are experienced coaches or trainers in MMA, Kickboxing, and Muay Thai. They can offer valuable training tips, tutorials, and motivational content.

  4. Lifestyle Influencers: African American influencers who focus on lifestyle content but have a personal interest in martial arts. They can introduce martial arts to their followers in a relatable and engaging way.

Example Influencers

  • Professional Fighters: Influencers like Israel Adesanya (MMA) or Tiffany Van Soest (Kickboxing) who have a significant following and can provide expert insights.
  • Fitness Influencers: Influencers like Massy Arias who focus on fitness and can incorporate martial arts into their content.
  • Coaches and Trainers: Influencers like Dewey Cooper, a well-known coach in the martial arts community.
  • Lifestyle Influencers: Influencers like Koya Webb who focus on holistic health and wellness and can introduce martial arts as part of a balanced lifestyle.

Content Creation Ideas

General Ideas

  1. Training Tutorials: Step-by-step guides on various techniques in MMA, Kickboxing, and Muay Thai.
  2. Workout Routines: Martial arts-inspired workout routines that followers can try at home or in the gym.
  3. Behind-the-Scenes: Content that provides a glimpse into the daily life and training regimen of professional fighters and athletes.
  4. Product Reviews: Reviews of martial arts equipment, apparel, and supplements.

Creative Ideas

  1. Challenge Series: Create a series of martial arts challenges that followers can participate in and share on social media.
  2. Collaborative Sparring Sessions: Videos of influencers sparring with each other or with their followers, showcasing different techniques and styles.
  3. Cultural Stories: Content that highlights the history and cultural significance of martial arts within the African American community.
  4. Transformation Stories: Documenting the fitness and skill transformation of individuals who take up martial arts training.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, promoting martial arts in a culturally inclusive and inspiring manner.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
African American Martial Arts Influencers
Campaign Objectives
Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports.
Influencer Persona
African American influencers with a focus on MMA, Kickboxing, and Muay Thai. They should have a strong following within the martial arts community and produce high-quality, engaging content.
Content Themes
#MMA #Kickboxing #MuayThai
#1
Damien Trainor
Damien Trainor
@trainor103
United Kingdom
Former 2x World champion Owner of K-Star Legacy Gym UK Trained world champions and fighters from UFC Bellator & Cagewarriors.
Followers
663.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports."
This influencer focuses on Muay Thai and MMA content, which aligns well with the brand's requirements. However, there is no indication that they are African American.
#2
Saarruhhhh
Saarruhhhh
@sarah.shephard
CA
🇨🇦🇵🇭 YoungLA + MyProtein | ‘SARUH’ 💌 sarah@pathtalent.co
Followers
333.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports."
This influencer focuses on Muay Thai and kickboxing content, which aligns well with the brand's requirements. However, there is no indication that they are African American.
#3
Jesse Enkamp
Jesse Enkamp
@UCRIeMHsEdzA9RroG19kXdYg
SE
Welcome! I'm Jesse "The Karate Nerd". I grew up in my family's dojo and have been studying Karate my whole life. Subscribe to join my martial arts adventures! 🥋
Followers
1000.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports."
This influencer focuses on martial arts content, which aligns well with the brand's requirements. However, there is no indication that they are African American.
#4
Maiko
Maiko
@m_a_i_ko
BR
Martial arts📌 combatesports📌
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports."
This influencer focuses on martial arts content, which aligns well with the brand's requirements. However, there is no indication that they are African American.
#5
West Till Death | UFC & MMA
West Till Death | UFC & MMA
@westtilldeath
United States
MMA News & Media #1 UFC Bettor Worldwide For the Love of Combat
Followers
100.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports."
This influencer has a strong focus on MMA and related martial arts content, which aligns well with the brand's requirements. However, there is no indication that they are African American.
#6
rayna vallandingham
rayna vallandingham
@raynavallandingham
US
21 martial artist 🐅
Followers
2.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for African American influencers who create content on MMA, Kickboxing, and Muay Thai. Ideal influencers should have a strong presence in the martial arts community and produce engaging content related to these sports."
This influencer focuses on martial arts content, which aligns well with the brand's requirements. However, there is no indication that they are African American.