The product in question is an online educational institute for higher education. This type of service can be positioned as a flexible, accessible, and cost-effective alternative to traditional higher education institutions. Given the increasing demand for online learning, especially in the wake of the COVID-19 pandemic, this product can be marketed as a modern solution for continuing education, career advancement, and skill development.
The ideal customer profile for this online educational institute would be adults aged 25 and above who are looking to further their education, enhance their skills, or make a career change. These individuals are likely to be working professionals, parents, or those who did not have the opportunity to complete their higher education earlier in life.
By leveraging these strategies, the online educational institute can effectively reach and engage its target audience, driving enrollment and brand awareness.
Extracted from Campaign Brief & Market Analysis