MyInfluencer
Brief

"Looking for Influencers from Africa to promote an online educational institution based in UAE. Influencer must have a target audience of age 30+ and people who are pursuing a higher education. Influencers must be a real person."

African influencers for higher education promotion

Research Insight & Analysis

Product Positioning

The online educational institution based in the UAE can be positioned as a premier destination for higher education, offering a diverse range of programs tailored to adult learners. Emphasizing the institution's commitment to flexibility, quality education, and global recognition can help it stand out in the market. Highlighting the benefits of online learning, such as the ability to balance studies with work and personal commitments, can also be a strong selling point.

Target Customers

The ideal customer profile for this campaign includes:

  • Age Group: 30+
  • Geographical Focus: Africa
  • Educational Aspirations: Individuals pursuing higher education, such as master's degrees, professional certifications, or other advanced studies.
  • Professional Background: Working professionals looking to advance their careers, switch fields, or gain additional qualifications.

Illustrative Examples

  1. Mid-career Professionals: Individuals in their 30s or 40s looking to enhance their skills or gain new qualifications to advance in their current job or switch careers.
  2. Entrepreneurs: Business owners seeking advanced knowledge in business management, finance, or other relevant fields to grow their enterprises.
  3. Government Employees: Public sector workers aiming to improve their qualifications for promotions or specialized roles.

Potential Influencer Matches

Types of Influencers

  1. Educational Influencers: Individuals who focus on educational content, such as study tips, career advice, and personal development. They can effectively communicate the benefits of higher education and online learning.
  2. Professional Influencers: Influencers who are professionals in various fields (e.g., business, healthcare, technology) and share insights about career growth and professional development.
  3. Lifestyle Influencers: Influencers who cater to an older audience and discuss topics like work-life balance, personal growth, and lifelong learning.

Enriching User's Requirements

  • Geographical Relevance: Influencers should have a significant following in African countries.
  • Audience Demographics: Ensure the influencer's audience primarily consists of individuals aged 30+ who are interested in higher education and professional development.
  • Authenticity: The influencer must be a real person with genuine engagement and credibility in their niche.

Content Creation Ideas

General Ideas

  1. Success Stories: Share testimonials and success stories of individuals who have advanced their careers through the institution's programs.
  2. Webinars and Live Q&A: Host live sessions where influencers discuss the benefits of higher education and answer questions from their audience.
  3. Day-in-the-Life: Influencers can create content showing a day in the life of a student balancing work, family, and online studies.

Creative Ideas

  1. Virtual Campus Tour: Influencers can take their audience on a virtual tour of the online platform, showcasing the features and resources available to students.
  2. Collaborative Challenges: Launch a challenge where followers share their educational goals and how they plan to achieve them, with the influencer providing tips and motivation.
  3. Interactive Polls and Quizzes: Use social media features like polls and quizzes to engage the audience and gather insights on their educational interests and needs.

By leveraging these strategies, the online educational institution can effectively reach and engage its target audience, driving interest and enrollment in its programs.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
African influencers for higher education promotion
Campaign Objectives
Looking for African influencers to promote an online educational institution based in the UAE. Influencers should have a target audience aged 30+ who are pursuing higher education. Influencers must be real individuals.
Influencer Persona
Influencers from Africa with a following of individuals aged 30+ interested in higher education. They should be real people who can create engaging content about online education.
Content Themes
#HigherEducation #AdultLearning #OnlineCourses
#1
The Careers Portal
The Careers Portal
@UCpvTkDbBk_j8Cmk-HFstn6g
ZA
The Careers Portal brings you the latest in education and funding as well as advice for Matrics, students and graduates. From wanting to find out where to study to answering questions such as how to unlock your NSFAS account, we've got you covered. We'll also help you navigate things such as whether you can do Matric in 3 months, how to get your Sassa payout after we give you access to Sassa grant payment dates, how to check your NSFAS SBux balance and how to apply on CAO. At Careers Portal, our goal is to guide you on your journey from high school to being a graduate and then finding your first job. How do we do this? On our website, you'll find the latest learnerships available, internships, that apprenticeship you've been searching for, where to find SAPS vacancies and then also career advice. Subscribe now for the latest in education and funding and don't forget to like and comment on our videos! Visit Careers Portal at https://www.careersportal.co.za/ today!
Followers
19.2K
Micro Influencer
Engagement Rate
0.2%
Last Post
2 months ago
70%Match Score
Fit for"African influencers for higher education promotion"
This influencer focuses on education and funding, which aligns well with the brand's target audience. However, their location in South Africa meets the requirement for African influencers.
#2
Sreevidhya Santhosh
Sreevidhya Santhosh
@UC_QpDH_oeU0jXIjIQh6lKNA
AE
Choosing a career or the right course is often a difficult task, be it for an individual or the child's parents standing at the junction of higher education. Understanding these perplexities, for 18 years now, I have helped individuals get informed on different courses, career options and guided them in making informed choices in terms of higher education, career, or profession. So if you are someone who is feeling lost and are desperately looking for answers, then you have arrived at the right place. I am Sreevidhya Santhosh - Education Enthusiast | Career Expert Through this channel, you will find answers that might be beneficial in making that pivotal career or educational decision. Sometimes all that one needs is a little help to stand up tall and high. With this thought that I have understood from my life journey, I knock on your social media every day with hopeful reminders of motivation and strength. Keep Going, Happy Life!
Followers
853.0K
Macro Influencer
Engagement Rate
0.0%
Last Post
2 months ago
55%Match Score
Fit for"African influencers for higher education promotion"
This influencer is an education enthusiast and career expert, which aligns well with the brand's target audience. However, their location in the UAE does not meet the requirement for African influencers.
#3
Scholarships Corner
Scholarships Corner
@UCr5-2AYcf1vHibfQNxcp-Qw
PK
Scholarships Corner is one of the largest opportunities platforms in the world. Scholarships Corner is a diverse forum where people aspiring to pursue higher studies or polishing their educational and professional skills can find all the informative videos about scholarships, fellowships, exchange programs, conferences, Summer Programs, Entrepreneurial Events, Internships, online courses workshops symposium, and pieces of information, guidelines, and procedures. We will also make videos on the application process of different opportunities. In each video application, a link will be also given in the description. Contact here: scornerutube@gmail.com
Followers
196.0K
Macro Influencer
Engagement Rate
0.0%
Last Post
2 months ago
50%Match Score
Fit for"African influencers for higher education promotion"
This influencer focuses on scholarships and educational opportunities, which aligns well with the brand's target audience. However, their location in Pakistan does not meet the requirement for African influencers.
#4
EasyTechGeek
EasyTechGeek
@UCIuttkZwigpfg1CfYS08ldg
IN
Welcome to EasyTechGeek. This channel is for technology learning. I am tech expert since 10 years in a IT company and want to give all of my valuable experience which will help you to learn things faster and in a simple way for Windows Laptop PC Computer. Get Help for all versions of Windows. I will try my best to answer all your question. Please don't hesitate to post detailed comments on a specific video and I will give you the reply when i will see your comments. Please do subscribe EasyTechGeek.
Followers
180.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"African influencers for higher education promotion"
This influencer focuses on technology learning, which may align with the brand's target audience. However, their location in India does not meet the requirement for African influencers.
#5
Tina Huang
Tina Huang
@UC2UXDak6o7rBm23k3Vv5dww
US
Hi! My name is Tina and I'm a ex-Meta data scientist. Now I create content and other internet things! This channel is about coding, tech, career, and self-study. I love learning new things and my goal is to always minimize effort and maximize outcome! I strive to do things in the most efficient way possible and with the highest reward. I basically refuse to do extra work to achieve my goals c:
Followers
670.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"African influencers for higher education promotion"
This influencer focuses on coding and tech, which may align with the brand's target audience. However, their location in the US does not meet the requirement for African influencers.
#6
Tricky Man
Tricky Man
@UCBm0hPI-ykEloE6c8Tf15Vw
IN
50 Million+ Views | Free Courses | Internships & Jobs | Scholarship Opportunities for Students Hello Friends, I am Piyush Sharma - Software Engineer by Profession & Youtuber by Passion. Welcome to My Channel Tricky Man, I have created this channel for helping students to inform them about the Free online Courses With Free Certificate Opportunities, Full-Time jobs, Part Time Jobs, Freelancer jobs, How to Make Money Online, Internships opportunities, Free Swags For Students, Free Trainings & Many More. I believe Education is the right of every child so it should be available Free For Every Child. For Business Enquiry : realtrickyman@gmail.com Thank You !
Followers
650.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"African influencers for higher education promotion"
This influencer focuses on free courses and educational opportunities, which aligns well with the brand's target audience. However, their location in India does not meet the requirement for African influencers.