Tech enthusiasts, AI experts, and content creators who focus on technology and innovation. They should have a strong presence on platforms like TikTok, Instagram, and YouTube.

Product Positioning

The product in question is an AI app chat-bot designed to chat with AI characters. This product can be positioned as an innovative and engaging tool for users who are interested in AI technology, interactive storytelling, and virtual companionship. It can be marketed as a cutting-edge application that leverages advanced AI to provide personalized and entertaining conversations with virtual characters.

Target Customers

The ideal customer profile for this AI app chat-bot includes:

• Tech Enthusiasts: Individuals who are passionate about the latest advancements in AI and technology.
• Gamers: People who enjoy interactive and immersive experiences, similar to those found in video games.
• Storytelling Fans: Users who appreciate engaging narratives and character-driven stories.
• Lonely or Isolated Individuals: People seeking companionship or someone to talk to, especially during times of social isolation.
• Younger Demographics: Teenagers and young adults who are more likely to adopt new technologies and enjoy interactive apps.

Illustrative examples:

• A 25-year-old software developer who loves experimenting with new AI applications.
• A 19-year-old college student who enjoys interactive storytelling and role-playing games.
• A 30-year-old professional who feels isolated and seeks virtual companionship.

Potential Influencer Matches

Tech Influencers

• Tech Reviewers: Influencers who review and discuss the latest tech products and applications. They can provide in-depth reviews and demonstrations of the AI chat-bot, highlighting its unique features and capabilities.
• AI Enthusiasts: Influencers who specialize in AI and machine learning content. They can explain the technology behind the chat-bot and its potential applications.

Gaming Influencers

• Let's Play Creators: Gamers who create content around interactive and narrative-driven games. They can showcase the chat-bot's interactive features and create engaging storylines with the AI characters.
• Twitch Streamers: Live streamers who can interact with the AI chat-bot in real-time, providing an entertaining and immersive experience for their audience.

Lifestyle Influencers

• Mental Health Advocates: Influencers who focus on mental health and well-being. They can discuss the benefits of having a virtual companion and how the chat-bot can help alleviate feelings of loneliness.
• Young Adult Influencers: Influencers who cater to a younger audience and are known for trying out new and trendy apps. They can introduce the chat-bot to their followers and demonstrate its fun and engaging aspects.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews and demonstrations of the AI chat-bot, highlighting its features, usability, and unique aspects.
• Tutorials: Step-by-step guides on how to use the chat-bot, customize AI characters, and create engaging conversations.
• User Testimonials: Stories and testimonials from users who have benefited from using the chat-bot, focusing on its impact on their daily lives.

Creative Ideas

• Interactive Storytelling Series: Influencers can create a series of videos or live streams where they interact with the AI characters to create an ongoing narrative or story.
• Challenge Videos: Influencers can challenge their followers to create the most interesting or entertaining conversations with the AI characters and share their experiences.
• Collaboration with Other Apps: Partner with other popular apps or platforms to create unique and integrated experiences, such as using the chat-bot in conjunction with a fitness app for motivational conversations.

By leveraging these strategies, the AI app chat-bot can effectively reach its target audience and create a buzz in the market.