Influencers in the education or technology niche, based in the US, preferably in Utah. They should have a strong presence on platforms like Instagram, TikTok, or YouTube.

Product Positioning

Saras AI Institute is a US-based startup approved by the government of Utah to offer degrees in Utah. This positions the institute as a legitimate and credible educational institution within the state. The focus on AI (Artificial Intelligence) suggests a modern, forward-thinking curriculum that aligns with current technological trends and industry demands. The institute can be positioned as a cutting-edge educational provider that equips students with the skills needed for the future job market, particularly in the rapidly growing field of AI.

Target Customers

The ideal customer profile for Saras AI Institute would include:

• High School Graduates: Students who have recently completed high school and are looking to pursue higher education in a field with strong future job prospects.
• Career Changers: Individuals currently in the workforce who are looking to switch careers and enter the tech industry, specifically AI.
• Tech Enthusiasts: People with a strong interest in technology and AI who are seeking formal education to deepen their knowledge and skills.
• International Students: Students from other countries who are interested in studying AI in the US, particularly in Utah.

Illustrative examples:

• A high school senior interested in technology and looking for a degree program that offers strong job prospects.
• A mid-career professional in a non-tech field who wants to transition into AI and needs a formal education to do so.
• An international student from India who is passionate about AI and wants to study in the US.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and related technologies can effectively reach potential students interested in these fields. They can create content that highlights the benefits of studying AI and the opportunities it presents.

Education Influencers

Influencers who specialize in education, particularly higher education and career advice, can help promote the institute to students and career changers. They can discuss the value of an AI degree and how it can impact career prospects.

Local Influencers

Influencers based in Utah or with a strong following in the state can help raise awareness about the institute among local students and parents. They can emphasize the convenience and benefits of studying at a local, government-approved institution.

International Student Influencers

Influencers who cater to international students looking to study in the US can help attract students from abroad. They can provide insights into the application process, student life, and the advantages of studying AI in Utah.

Content Creation Ideas

General Ideas

• Student Testimonials: Share stories and testimonials from current students and alumni about their experiences and successes.
• Campus Tours: Virtual tours of the campus and facilities to give potential students a feel for the environment.
• Faculty Interviews: Interviews with faculty members discussing the curriculum, research opportunities, and the future of AI.

Creative Ideas

• AI Project Showcases: Highlight innovative projects and research conducted by students and faculty.
• Day in the Life: Create content that follows a student through a typical day at the institute, showcasing classes, labs, and extracurricular activities.
• AI Challenges: Host online AI challenges or hackathons and promote them through influencers to engage potential students and showcase the institute's focus on practical, hands-on learning.

By leveraging these strategies, Saras AI Institute can effectively position itself in the market, attract its target customers, and collaborate with influencers to create engaging and impactful content.