Influencers who cater to a general audience, possibly in the beauty, fashion, or lifestyle niches. They should have a broad appeal and be able to create relatable content.

Product Positioning

The product in question is an AI tool designed to change hairstyles. This tool can be positioned as a fun, innovative, and practical solution for individuals looking to experiment with different hairstyles without making a permanent change. It can appeal to a broad audience, including those interested in fashion, beauty, and personal grooming. The tool can be marketed as user-friendly and accessible, making it suitable for everyday consumers rather than just tech enthusiasts.

Target Customers

The ideal customer profile for this AI hairstyle tool includes:

• Young Adults (18-35 years old): Individuals in this age group are often more open to experimenting with their appearance and are active on social media platforms.
• Fashion and Beauty Enthusiasts: People who follow beauty trends and are interested in trying new looks.
• General Consumers: Everyday individuals who might want to see how they would look with a different hairstyle before committing to a change.
• Salon Clients: Customers who visit salons regularly and might want to preview hairstyles before their appointments.

Illustrative examples:

• A 25-year-old woman who follows beauty influencers on Instagram and enjoys trying new makeup and hairstyles.
• A 30-year-old man who is considering a new haircut and wants to see how different styles would look on him.
• A 22-year-old college student who likes to experiment with her look and shares her style journey on TikTok.

Potential Influencer Matches

To promote this AI hairstyle tool to a normal audience, the following types of influencers would be suitable:

Beauty and Fashion Influencers

These influencers have a strong following among individuals interested in beauty and fashion. They can create content showcasing how the AI tool helps them try out new hairstyles, making it relatable and aspirational for their audience.

Lifestyle Influencers

Lifestyle influencers share various aspects of their daily lives, including personal grooming and self-care routines. They can integrate the AI tool into their content, demonstrating its practical use in everyday life.

Hair Stylists and Salon Professionals

These influencers have credibility in the hair and beauty industry. They can provide professional insights into how the AI tool can help clients visualize potential hairstyles, adding a layer of trust and expertise.

General Content Creators

Influencers who create content around general topics, such as daily vlogs, can also be effective. They can show how the AI tool fits into their routine, making it appealing to a broader audience.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

General Ideas

• Before and After Transformations: Influencers can show their current hairstyle and then use the AI tool to try out different looks, creating engaging before-and-after content.
• Hairstyle Challenges: Influencers can challenge their followers to use the AI tool to find their favorite hairstyle and share their results.
• Tutorials and How-Tos: Step-by-step guides on how to use the AI tool effectively, making it easy for viewers to understand and use the product.

Creative Ideas

• Celebrity Hairstyle Try-On: Influencers can use the AI tool to try on hairstyles of popular celebrities, sparking interest and engagement from their followers.
• Seasonal Hairstyles: Influencers can create content around seasonal hairstyle trends, using the AI tool to showcase different looks for summer, winter, etc.
• Interactive Q&A Sessions: Influencers can host live sessions where they take hairstyle requests from their followers and use the AI tool to show the results in real-time.

By leveraging these content ideas and collaborating with the right influencers, the AI hairstyle tool can effectively reach and engage its target audience.