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Brief

"AI tool to Change Your Hairstyle. Need influencers who can promote to the normal audience instead of AI enthusiasts"

AI tool to Change Your Hairstyle. Need influencers who can promote to the normal audience instead of AI enthusiasts

Research Insight & Analysis

Product Positioning

The product in question is an AI tool designed to change hairstyles. This tool can be positioned as a fun, innovative, and practical solution for individuals looking to experiment with different hairstyles without making a permanent change. It can appeal to a broad audience, including those interested in fashion, beauty, and personal grooming. The tool can be marketed as user-friendly and accessible, making it suitable for everyday consumers rather than just tech enthusiasts.

Target Customers

The ideal customer profile for this AI hairstyle tool includes:

  • Young Adults (18-35 years old): Individuals in this age group are often more open to experimenting with their appearance and are active on social media platforms.
  • Fashion and Beauty Enthusiasts: People who follow beauty trends and are interested in trying new looks.
  • General Consumers: Everyday individuals who might want to see how they would look with a different hairstyle before committing to a change.
  • Salon Clients: Customers who visit salons regularly and might want to preview hairstyles before their appointments.

Illustrative examples:

  • A 25-year-old woman who follows beauty influencers on Instagram and enjoys trying new makeup and hairstyles.
  • A 30-year-old man who is considering a new haircut and wants to see how different styles would look on him.
  • A 22-year-old college student who likes to experiment with her look and shares her style journey on TikTok.

Potential Influencer Matches

To promote this AI hairstyle tool to a normal audience, the following types of influencers would be suitable:

Beauty and Fashion Influencers

These influencers have a strong following among individuals interested in beauty and fashion. They can create content showcasing how the AI tool helps them try out new hairstyles, making it relatable and aspirational for their audience.

Lifestyle Influencers

Lifestyle influencers share various aspects of their daily lives, including personal grooming and self-care routines. They can integrate the AI tool into their content, demonstrating its practical use in everyday life.

Hair Stylists and Salon Professionals

These influencers have credibility in the hair and beauty industry. They can provide professional insights into how the AI tool can help clients visualize potential hairstyles, adding a layer of trust and expertise.

General Content Creators

Influencers who create content around general topics, such as daily vlogs, can also be effective. They can show how the AI tool fits into their routine, making it appealing to a broader audience.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

General Ideas

  • Before and After Transformations: Influencers can show their current hairstyle and then use the AI tool to try out different looks, creating engaging before-and-after content.
  • Hairstyle Challenges: Influencers can challenge their followers to use the AI tool to find their favorite hairstyle and share their results.
  • Tutorials and How-Tos: Step-by-step guides on how to use the AI tool effectively, making it easy for viewers to understand and use the product.

Creative Ideas

  • Celebrity Hairstyle Try-On: Influencers can use the AI tool to try on hairstyles of popular celebrities, sparking interest and engagement from their followers.
  • Seasonal Hairstyles: Influencers can create content around seasonal hairstyle trends, using the AI tool to showcase different looks for summer, winter, etc.
  • Interactive Q&A Sessions: Influencers can host live sessions where they take hairstyle requests from their followers and use the AI tool to show the results in real-time.

By leveraging these content ideas and collaborating with the right influencers, the AI hairstyle tool can effectively reach and engage its target audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
AI hairstyle tool for general public
Campaign Objectives
Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits.
Influencer Persona
Influencers who cater to a general audience, possibly in the beauty, fashion, or lifestyle niches. They should have a broad appeal and be able to create relatable content.
Content Themes
#HairstyleTransformation #BeautyTech #NewLook
#1
wakeupmakeup
wakeupmakeup
@wakeupmakeup03
US
MAKE UP EVERY DAY💗
Followers
268.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This TikTok influencer has a large following and focuses on hair transformations, which aligns well with the brand's campaign. Their content is engaging and relatable, making them a strong candidate.
#2
Tynisha 🐝
Tynisha 🐝
@tynishaabee
US
I only install - Glamourhb.com
Followers
116.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This TikTok influencer has a significant following and focuses on hair transformations, which aligns well with the brand's campaign. Their content is engaging and relatable, making them a strong candidate.
#3
gracie fontaine
gracie fontaine
@gracizzlefontizzle
US
kaitlyn@grail-talent.com
Followers
124.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This TikTok influencer focuses on hair transformations and has a significant following, which aligns well with the brand's campaign. Their content is engaging and relatable, making them a strong candidate.
#4
Niy B
Niy B
@xpressniyb1
US
25 Girl Mom #Yomigirl Hairstylist
Followers
25.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This TikTok influencer focuses on hair transformations and has a significant following, which aligns well with the brand's campaign. Their content is engaging and relatable, making them a strong candidate.
#5
Makeup Artist Riya Hudut Das
Makeup Artist Riya Hudut Das
@UCFxgxTp926xnRdaEyj6zPeg
IN
Hi, this is Makeup Artist Riya Hudut Das. This channel is all about Makeup and Hairstyles. It's associated with Riya's Bridal Makeup & Academy. Let's learn makeup, talk about makeup, and dream about makeup here... Bridal Makeup, Party Makeup ya ghar baithe Self Makeup karna hai to, mere channel ko follow karo. Advance Eye Makeups to rehega hi, Advance Hairstyles bhi seekh paoge. I hope aap sab ko acha lagega... Professional Self Makeup, Bridal Makeup, Ya Party Makeup sikhna chahte ho...?🙂? Mujhe COMMENT me batao ke, Konsa Makeup tum jaan na chahte ho...!🤔! Videos agar acha laga to LIKE zarur karna...👍 Aur aapke friends ko SHARE bhi kar dena...😊 Par sabse pehle SUBSCRIBE button me click kar do...👉 Aur new videos ke lie NOTIFICATIONS on kar lo...🔔...Love You all Makeup Lovers...💖
Followers
390.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This YouTube channel focuses on makeup and hairstyles, which aligns well with the brand's campaign. Their content is engaging and relatable, making them a good fit for promoting to a general audience.
#6
Style Me
Style Me
@UCM7RAM5vdu510rJysnL3gEA
Welcome to my YouTube channel 🙏... Makeover And Styling . On my channel, you will find Makeover Entertainment vlogs & my own lifestyle vlogs. I love vloging and sharing my experiences with you. Subscribe to see more entertainment , makeup ,Hair ,and Stylling or lifestyle and vlogs on your feed! Facebook: Maurya Asha Instagram: Makeup_artist_asha
Followers
2.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote an AI tool that changes hairstyles to a general audience. Looking for influencers who can reach everyday people, not just AI enthusiasts. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer focuses on makeover and styling, which aligns well with the brand's AI tool for changing hairstyles. Their content style is engaging and relatable, making them a good fit for promoting to a general audience.