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Brief

"AI tool to Change Your Hairstyle. Need influencers who can promote to the normal audience instead of AI enthusiasts"

AI tool to Change Your Hairstyle. Need influencers who can promote to the normal audience instead of AI enthusiasts

Research Insight & Analysis

Product Positioning

The product in question is an AI tool designed to change hairstyles. This tool can be positioned as a fun, innovative, and practical solution for individuals looking to experiment with different hairstyles without making a permanent change. It can appeal to a broad audience, including those interested in fashion, beauty, and personal grooming. The tool can be marketed as user-friendly and accessible to the general public, not just tech-savvy individuals or AI enthusiasts.

Target Customers

The ideal customer profile for this AI hairstyle tool includes:

  • Young Adults (18-35 years old): Individuals in this age group are often more open to experimenting with their appearance and are active on social media platforms.
  • Fashion and Beauty Enthusiasts: People who follow beauty trends and are interested in trying new looks.
  • General Public: Everyday individuals who might be curious about how they would look with different hairstyles before making a commitment.

Illustrative examples:

  • A 25-year-old woman who loves trying new beauty trends and frequently posts her looks on Instagram.
  • A 30-year-old man who is considering a new hairstyle but wants to see how it would look first.
  • A 22-year-old college student who enjoys using fun and interactive apps.

Potential Influencer Matches

To promote this AI hairstyle tool to a normal audience, the following types of influencers would be suitable:

Beauty and Fashion Influencers

These influencers have a strong following of individuals interested in beauty and fashion trends. They can create content showcasing how the AI tool can help users experiment with different hairstyles.

Lifestyle Influencers

Lifestyle influencers share various aspects of their daily lives, including beauty and grooming routines. They can integrate the AI tool into their content naturally, showing their audience how it fits into their everyday life.

General Entertainment Influencers

These influencers create content that is entertaining and engaging. They can use the AI tool in a fun and creative way, making it appealing to a broader audience.

Micro-Influencers

Micro-influencers have smaller but highly engaged followings. They can provide more personalized and authentic endorsements of the AI tool, which can be more relatable to their audience.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

Tutorials and Demos

Influencers can create step-by-step tutorials showing how to use the AI tool to try different hairstyles. This can include before-and-after comparisons and tips on choosing the best styles.

Influencers can start or participate in social media challenges where they try a new hairstyle every day for a week using the AI tool. This can encourage their followers to join in and share their own results.

User-Generated Content

Encourage influencers to ask their followers to share their own hairstyle transformations using the AI tool. This can create a sense of community and increase engagement.

Collaborations with Hair Stylists

Partner with professional hair stylists who can use the AI tool to show potential clients different hairstyle options. This can add credibility and attract a wider audience.

Seasonal and Event-Based Content

Influencers can create content around specific events or seasons, such as "New Year, New Look" or "Summer Hairstyle Trends," using the AI tool to showcase different styles.

By leveraging these types of influencers and content ideas, the AI hairstyle tool can effectively reach and engage a broad audience, driving interest and adoption.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
AI hairstyle tool for general public
Campaign Objectives
Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits.
Influencer Persona
Lifestyle influencers, beauty influencers, fashion influencers
Content Themes
#HairstyleTransformation #BeautyTech #VirtualMakeover
#1
Amela Glavatovic
Amela Glavatovic
@hairbyamela
US
MGM HAIR STUDIO 984 old country road Westbury NY 516-333-3838 Info@mgmhair.com
Followers
393.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer is a hairstylist with a focus on tutorials and transformations, which aligns well with the brand's content ideas. Their audience is likely interested in hairstyle changes, making them a good fit.
#2
Katie King
Katie King
@katiekinghair
Italy
▫️COLOR EXPERT ▫️HAIR STYLIST ▫️MAKE-UP ARTIST ▫️TREATMENTOLOGY Based in Milan 🇮🇹🇺🇦🇺🇸 On-line appointments here ⬇️
Followers
2.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer is a hair stylist and makeup artist, making them a strong fit for promoting a hairstyle AI tool. Their content style and tone align well with the brand's desired profile and content ideas.
#3
Ali friseur
Ali friseur
@UCycy_6xfkSBq08sTcyvuH_g
DE
Ali barber Herzlichen Willkommen beim Kanal vom AliFriseur aus Münster. Es erwartet euch regelmäßig neue Videos zu Haarschnitt und all das was dem Barberherz begehrt. Ali Friseur Münster Bergiusstraße 1A Münster Hiltrup (NRW)
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer has a large following and focuses on haircuts, making them a strong candidate for promoting the AI tool. Their content style is likely to resonate well with the brand's target audience.
#4
Jessilla Souza
Jessilla Souza
@jesshairstyle
US
DAILY HAIR TUTORIAL | HerStyler💁🏻‍♀️ 📍Denver- CO Products I use on my hair ⬇️
Followers
8.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer specializes in hair tutorials and styling, making them a strong fit for promoting a hairstyle AI tool. Their content style and tone align well with the brand's desired profile and content ideas.
#5
calvin
calvin
@calvinstylzz
US
Houston, Tx 🇺🇸 Look Good, Feel Good Book an appointment with me here :)🔻
Followers
262.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

88%Match Score
Fit for"Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer focuses on haircuts and transformations, making them a strong candidate for promoting the AI tool. Their content style is likely to resonate well with the brand's target audience.
#6
12 Pell
12 Pell
@UC0bgp0cr1IaEB2TioYJMpAQ
US
The new generation of hair care experts 12 Pell elevates the standard for contemporary grooming services and pushes the boundaries of brand experiences by curating events in celebration of community, wellness, style, and dedication to the hustle.
Followers
983.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote an AI tool for changing hairstyles to a general audience. Looking for influencers who can reach a broad, non-technical audience. Ideal influencers should create engaging content showcasing the tool's features and benefits."
This influencer focuses on hair care and grooming, making them a strong fit for promoting a hairstyle AI tool. Their content style and tone align well with the brand's desired profile and content ideas.