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Brief

"I am founder of an AI project management Saas tool . Similar to JIRA, but more AI empowered. The tool's target audience is senior product managers who need to manage complex product development projects. I need to find influencers who can cover product managers to help promote my product. "

I am founder of an AI project management Saas tool . Similar to JIRA, but more AI empowered. The tool's target audience is senior product managers who need to manage complex product development projects. I need to find influencers who can cover product managers to help promote my product.

Research Insight & Analysis

Product Positioning

The AI project management SaaS tool is positioned as an advanced alternative to JIRA, specifically designed to cater to senior product managers handling complex product development projects. The AI empowerment aspect differentiates it from traditional tools by offering enhanced automation, predictive analytics, and intelligent task management. This positioning highlights the tool's ability to streamline workflows, improve decision-making, and increase productivity for high-level project management.

Target Customers

The ideal customer profile includes senior product managers who are responsible for overseeing intricate product development processes. These individuals typically work in mid to large-sized tech companies, startups, or enterprises that prioritize innovation and efficiency. They are likely to have a strong background in project management, a keen interest in leveraging AI for operational improvements, and a need for tools that can handle complex, multi-faceted projects.

Illustrative examples of target customers:

  • A senior product manager at a tech startup developing a new software platform.
  • A product lead at a large enterprise managing multiple product lines and teams.
  • A project director at a mid-sized company looking to integrate AI into their project management processes.

Potential Influencer Matches

Industry Experts

Influencers who are recognized as thought leaders in project management and AI technology. They often share insights on the latest trends, tools, and best practices in the industry. Collaborating with these influencers can lend credibility and authority to the product.

Tech Reviewers and Bloggers

Content creators who specialize in reviewing SaaS tools, software, and tech innovations. They can provide in-depth reviews, comparisons, and tutorials that highlight the unique features and benefits of the AI project management tool.

LinkedIn Influencers

Professionals with a strong presence on LinkedIn who frequently discuss topics related to project management, AI, and productivity. They can reach a highly targeted audience of senior product managers and decision-makers.

YouTube Content Creators

YouTubers who create content around productivity tools, project management software, and AI applications. They can produce engaging video content such as demos, how-tos, and case studies that showcase the tool's capabilities.

Content Creation Ideas

General Ideas

  • Product Demos and Tutorials: Create detailed walkthroughs and tutorials demonstrating how the AI features can streamline project management tasks.
  • Case Studies: Share success stories and case studies from companies that have successfully implemented the tool to manage complex projects.
  • Comparative Reviews: Produce content comparing the AI project management tool with other popular tools like JIRA, highlighting the unique advantages.

Creative Ideas

  • AI in Project Management Series: A series of blog posts or videos exploring the impact of AI on project management, featuring interviews with industry experts and real-world examples.
  • Interactive Webinars: Host live webinars with influencers discussing the future of project management and demonstrating the tool's features in real-time.
  • User-Generated Content Campaign: Encourage users to share their experiences and tips for using the tool, creating a community-driven content series that highlights practical applications and benefits.

By leveraging these strategies, the AI project management SaaS tool can effectively reach and engage its target audience, driving awareness and adoption among senior product managers.

Curated Influencer List
#1
The Product Folks
The Product Folks
@UCLnL1OWS0OXEUKAoFdaEFlQ
IN
The Product Folks is a volunteer-driven community of product managers and enthusiasts who are passionate about the latest trends and learning more about this innovative field. We're just getting started and aim to help the PM community grow together. Drop us a line on team@theproductfolks.com in case we can help with anything! Cheers :)
Followers
42.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers to promote an AI project management SaaS tool similar to JIRA. The target audience is senior product managers managing complex product development projects. Ideal influencers should be experienced in product management, project management, or technology, and have a strong presence on platforms like LinkedIn, Twitter, or YouTube. Content should focus on the benefits of AI in project management, efficiency, and productivity improvements."
This influencer runs a community for product managers and enthusiasts, making them a strong fit for the brand's target audience. Their content is highly relevant.
#2
PM Diego Granados
PM Diego Granados
@UCzpDM7pbVBxV1WwjYux0Ixw
US
👋 Hello friend! My name is Diego Granados and I'm a Product Manager working @ FAANG on AI & ML. I LOVE helping others break into Product Management, so if you need help, you've come to the right place! Everything you need is here: https://pmdiego.com If you'd like to send me a message, send it on LinkedIn. I'm looking forward to connecting with you!
Followers
39.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote an AI project management SaaS tool similar to JIRA. The target audience is senior product managers managing complex product development projects. Ideal influencers should be experienced in product management, project management, or technology, and have a strong presence on platforms like LinkedIn, Twitter, or YouTube. Content should focus on the benefits of AI in project management, efficiency, and productivity improvements."
This influencer is a Product Manager at a major tech company and focuses on helping others break into Product Management. Their content and audience are highly relevant to the brand's target market.
#3
Daiany Correa
Daiany Correa
@diariodeumpo
Brazil
👩‍💻 Senior Product Manager 💖 Gestão de produtos de forma leve e útil 👇 Novidade: Curso Guia prático de Documentações
Followers
11.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote an AI project management SaaS tool similar to JIRA. The target audience is senior product managers managing complex product development projects. Ideal influencers should be experienced in product management, project management, or technology, and have a strong presence on platforms like LinkedIn, Twitter, or YouTube. Content should focus on the benefits of AI in project management, efficiency, and productivity improvements."
This influencer is a Senior Product Manager and offers relevant content on product management. Their audience and content style align well with the brand's needs.
#4
CareerFoundry
CareerFoundry
@UCzAF54cHk1ZO82af-8E3qOQ
DE
CareerFoundry is a leading online school for career change, dedicated to educating the next generation of tech talent. We offer cutting-edge courses in UX Design, Web Development, Data Analytics, Digital Marketing and UI Design and Product Management, working with the industry's best professionals in each field to create the most thorough learning materials that promise to take you from beginner to job-ready (guaranteed) in 6-10 months. Learn about our UX Design, Web Development, Data Analytics, Digital Marketing and UI Design courses here: https://careerfoundry.com/
Followers
256.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote an AI project management SaaS tool similar to JIRA. The target audience is senior product managers managing complex product development projects. Ideal influencers should be experienced in product management, project management, or technology, and have a strong presence on platforms like LinkedIn, Twitter, or YouTube. Content should focus on the benefits of AI in project management, efficiency, and productivity improvements."
This influencer focuses on educating tech talent and offers courses in relevant fields like UX Design, Web Development, and Product Management. Their content aligns well with the brand's target audience of senior product managers.
#5
Carl Harmon Vellotti
Carl Harmon Vellotti
@carlthepm
United States
🎯 Relatable product content! 👨‍💼 Sr PM 🔥 Follow for PM content, memes and more 📚 Get your free PM resources here👇
Followers
6.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers to promote an AI project management SaaS tool similar to JIRA. The target audience is senior product managers managing complex product development projects. Ideal influencers should be experienced in product management, project management, or technology, and have a strong presence on platforms like LinkedIn, Twitter, or YouTube. Content should focus on the benefits of AI in project management, efficiency, and productivity improvements."
This influencer provides relatable product management content and resources, making them a good fit for the brand's target audience. However, their follower count is relatively low.
#6
Lenny Rachitsky
Lenny Rachitsky
@lennyrachitsky
AU
Leadership, product, and career advice from world-class operators
Followers
29.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers to promote an AI project management SaaS tool similar to JIRA. The target audience is senior product managers managing complex product development projects. Ideal influencers should be experienced in product management, project management, or technology, and have a strong presence on platforms like LinkedIn, Twitter, or YouTube. Content should focus on the benefits of AI in project management, efficiency, and productivity improvements."
This influencer provides leadership, product, and career advice, which aligns well with the brand's target audience. However, the platform (TikTok) may not be the best fit for professional content.