Influencers who focus on mental health, wellness, and technology. They should have an engaged audience interested in mental health and therapy.

Product Positioning

The product in question is an AI therapist app. This app likely offers mental health support, therapy sessions, and possibly other wellness features through artificial intelligence. In the existing market, this product can be positioned as a convenient, accessible, and cost-effective alternative to traditional therapy. It can also be marketed as a supplementary tool for those already undergoing therapy or for individuals seeking immediate support.

Target Customers

The ideal customer profile for an AI therapist app includes:

• Young Adults (18-35 years old): Tech-savvy individuals who are comfortable using apps for various aspects of their lives, including health and wellness.
• Professionals: Busy individuals who may not have the time to schedule regular therapy sessions but need mental health support.
• Students: College and university students who face academic pressures and may benefit from accessible mental health resources.
• Individuals with Mild to Moderate Mental Health Issues: People who are experiencing stress, anxiety, or depression but may not require intensive therapy.

Illustrative examples:

• A 25-year-old software engineer dealing with work-related stress.
• A 20-year-old college student managing academic and social pressures.
• A 30-year-old marketing professional seeking to improve mental well-being.

Potential Influencer Matches

Mental Health Advocates

Influencers who focus on mental health awareness and advocacy can effectively promote the AI therapist app. They can share personal stories, discuss the benefits of mental health support, and highlight how the app can be a valuable tool.

Tech Enthusiasts

Tech influencers who review and discuss the latest apps and gadgets can introduce the AI therapist app to their audience. They can focus on the app's innovative use of AI and its features.

Lifestyle and Wellness Influencers

These influencers cover a broad range of topics, including mental health, self-care, and overall well-being. They can integrate the app into their content by discussing how it fits into a holistic approach to health.

Student Influencers

College and university influencers who share their academic and personal experiences can promote the app as a resource for managing stress and maintaining mental health.

Content Creation Ideas

General Ideas

• App Reviews: Influencers can create detailed reviews of the app, highlighting its features, usability, and benefits.
• Personal Stories: Influencers can share their own experiences with mental health and how the app has helped them.
• Tutorials: Step-by-step guides on how to use the app effectively.

Creative Ideas

• Day in the Life: Influencers can create a "day in the life" video showing how they incorporate the app into their daily routine.
• Challenges: Mental health challenges or self-care challenges that involve using the app regularly and sharing progress.
• Q&A Sessions: Live Q&A sessions where influencers answer questions about mental health and demonstrate the app's features.

By leveraging these types of influencers and content ideas, the AI therapist app can effectively reach its target audience and establish a strong presence in the market.