Tech enthusiasts, business professionals, educators, and productivity experts who create content on technology, business, or education.

Product Positioning

The product in question is an AI tool or software designed for business teams or higher education students. This product can be positioned as a productivity enhancer, decision-making aid, or learning facilitator. In the existing market, AI tools are often seen as innovative solutions that can streamline workflows, provide data-driven insights, and enhance learning experiences. Positioning this product as a cutting-edge, user-friendly, and versatile tool can attract both business professionals and students.

Target Customers

The ideal customer profile includes:

• Business Teams: Professionals working in corporate environments, particularly in roles that involve data analysis, project management, or strategic planning. Examples include project managers, data analysts, and marketing teams.
• Higher Education Students: University or college students, especially those in fields such as business administration, computer science, engineering, or data science. These students are likely to be tech-savvy and open to using AI tools to enhance their learning and productivity.

Potential Influencer Matches

Business Influencers

• Industry Experts: Professionals with a strong following in the business and tech sectors. They can provide credible reviews and demonstrate the practical applications of the AI tool in a business context.
• Corporate Trainers: Influencers who specialize in corporate training and professional development. They can showcase how the AI tool can be used for team training and skill development.

Education Influencers

• EdTech Enthusiasts: Influencers who focus on educational technology and tools. They can highlight the benefits of the AI tool for students and educators.
• Student Influencers: University students with a significant following who can share their personal experiences using the AI tool for their studies.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews of the AI tool, highlighting its features, benefits, and use cases.
• Tutorials and How-Tos: Step-by-step guides on how to use the AI tool for various tasks, such as data analysis, project management, or study planning.

Creative Ideas

• Case Studies: Real-life examples of how business teams or students have successfully used the AI tool to achieve their goals.
• Challenges and Competitions: Organize challenges where influencers and their followers use the AI tool to solve a problem or complete a task, with prizes for the best results.
• Collaborative Projects: Partner with influencers to create collaborative projects, such as webinars, workshops, or online courses, that incorporate the AI tool.

By leveraging these strategies, the AI tool can effectively reach and engage its target audience, driving awareness and adoption.