The product in question is AI tutors targeted at college students. This product can be positioned as a cutting-edge educational tool that leverages artificial intelligence to provide personalized tutoring and academic support. The key selling points could include 24/7 availability, tailored learning experiences, and the ability to track and improve student performance over time. In the existing market, this product can be positioned as a more advanced and accessible alternative to traditional tutoring services, offering convenience and adaptability to the modern student's lifestyle.
The ideal customer profile for AI tutors includes:
Illustrative examples:
To effectively reach the target customers, the following types of influencers would be suitable:
Here are some content topics and ideas that align with the brand and have the potential to go viral:
By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and adoption of the AI tutor product.
Extracted from Campaign Brief & Market Analysis