Influencers to market AI tutors to college students
The product in question is AI tutors targeted at college students. This product can be positioned as a cutting-edge educational tool that leverages artificial intelligence to provide personalized tutoring and academic support. The key selling points could include 24/7 availability, tailored learning experiences, and the ability to track and improve student performance over time. In the existing market, this product can be positioned as a more advanced and accessible alternative to traditional tutoring services, offering convenience and adaptability to the modern student's lifestyle.
The ideal customer profile for AI tutors includes:
Illustrative examples:
To effectively reach the target customers, the following types of influencers would be suitable:
Here are some content topics and ideas that align with the brand and have the potential to go viral:
By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and adoption of the AI tutor product.