Tech enthusiasts, AI and software reviewers, digital lifestyle influencers. Active on TikTok, Instagram, and YouTube. Interested in cutting-edge technology and innovative products.

Product Positioning

Talkie, developed by Minimax, is an advanced AI virtual character chat software that offers an innovative interactive experience with card-style chat. Each character in Talkie features unique visuals, text memory, and voice interactions, making it a 24/7 companion for users. Given its cutting-edge technology and the reputation of Minimax as a top AI startup, Talkie can be positioned as a premium, state-of-the-art AI companion app. The product can be marketed as a blend of entertainment, companionship, and advanced AI technology, appealing to tech-savvy users and those seeking unique interactive experiences.

Target Customers

The ideal customer profile for Talkie includes:

• Tech Enthusiasts: Individuals who are always on the lookout for the latest advancements in technology and AI.
• Young Adults and Teenagers: Users who enjoy interactive and engaging digital experiences, particularly those who are active on social media and enjoy virtual companionship.
• Gamers: People who appreciate immersive experiences and are likely to be interested in AI characters with unique visuals and interactions.
• Lonely or Isolated Individuals: Those who may benefit from a 24/7 companion, such as individuals living alone or those seeking emotional support.

Illustrative examples:

• A 25-year-old software developer who loves experimenting with new tech gadgets and apps.
• A 16-year-old high school student who enjoys interactive games and virtual characters.
• A 30-year-old professional living alone in a big city, looking for a virtual companion to chat with.

Potential Influencer Matches

Tech Reviewers and Influencers

These influencers can provide in-depth reviews and demonstrations of Talkie's features, highlighting its advanced AI technology and unique interactive experience. They can reach tech enthusiasts and early adopters.

Gaming Influencers

Gaming influencers can showcase Talkie as a fun and engaging app, appealing to their audience who enjoys interactive and immersive experiences. They can create content around the unique visuals and voice interactions of the characters.

Lifestyle and Mental Health Influencers

These influencers can focus on the companionship aspect of Talkie, promoting it as a supportive and engaging app for those seeking emotional support or dealing with loneliness. They can reach a broader audience, including those who may not be tech-savvy but are looking for a virtual companion.

Social Media Personalities

Influencers active on platforms like Instagram, TikTok, and YouTube can create engaging and viral content around Talkie, showcasing its unique features and interactions. They can reach young adults and teenagers who are active on these platforms.

Content Creation Ideas

General Ideas

• Feature Demonstrations: Videos or posts demonstrating the unique features of Talkie, such as the card-style chat, text memory, and voice interactions.
• User Testimonials: Sharing stories and testimonials from users who have benefited from using Talkie as a companion.
• Behind-the-Scenes: Content that provides a behind-the-scenes look at the development of Talkie, highlighting the cutting-edge technology and talent at Minimax.

Creative Ideas

• Character Stories: Creating engaging stories or scenarios involving the AI characters, showcasing their unique personalities and interactions.
• Challenges and Contests: Hosting challenges or contests where users can create and share their own interactions with Talkie, with the best entries winning prizes.
• Collaborations: Partnering with influencers to create collaborative content, such as live chats with the AI characters or interactive Q&A sessions.

By leveraging these content ideas and influencer matches, Talkie can effectively reach its target audience and create a buzz around its innovative features and unique interactive experience.