Artists, art historians, cultural activists, or community leaders with a strong interest in Ukrainian culture and art. Active on Instagram, TikTok, or YouTube.

Product Positioning

The non-profit organization focuses on creating a community for American artists of Ukrainian descent and decolonizing Ukrainian art. This unique positioning can be leveraged to highlight cultural heritage, artistic expression, and social justice. The organization can be positioned as a cultural bridge, fostering a deeper understanding and appreciation of Ukrainian art while addressing historical and contemporary issues related to colonization.

Target Customers

The ideal customer profile includes:

• American artists of Ukrainian descent: Individuals who are looking for a community that understands their unique cultural background and artistic expression.
• Art enthusiasts and collectors: People interested in diverse art forms and cultural heritage, particularly those who appreciate Ukrainian art.
• Social justice advocates: Individuals and groups who are passionate about decolonization and cultural representation.
• Cultural organizations and institutions: Museums, galleries, and cultural centers that focus on diverse art forms and cultural heritage.

Illustrative examples:

1. A young American artist of Ukrainian descent seeking a platform to showcase their work and connect with like-minded individuals.
2. An art collector interested in expanding their collection with unique pieces that reflect Ukrainian culture and history.
3. A social justice advocate who supports decolonization efforts and wants to promote cultural representation in the arts.

Potential Influencer Matches

Art Influencers

• Art Curators and Critics: These influencers can provide expert opinions and reviews on the art pieces, helping to elevate the profile of the artists and the organization.
• Visual Artists: Established artists with a significant following can showcase their work and collaborate with the organization to create awareness and engagement.

Cultural Influencers

• Cultural Historians and Educators: Individuals who focus on Ukrainian history and culture can provide valuable context and promote the organization's mission.
• Cultural Bloggers and Vloggers: Content creators who focus on cultural heritage and social justice can create engaging content that highlights the organization's efforts.

Social Justice Influencers

• Activists and Advocates: Influencers who focus on decolonization and cultural representation can align with the organization's mission and help spread the message to a broader audience.
• Non-Profit Collaborators: Other non-profit organizations and their influencers who focus on similar causes can collaborate to amplify the message.

Content Creation Ideas

General Ideas

• Artist Spotlights: Feature individual artists, their work, and their stories. This can include interviews, studio tours, and behind-the-scenes content.
• Cultural Heritage Series: Create a series of posts or videos that explore different aspects of Ukrainian culture and history, highlighting the importance of decolonization.
• Collaborative Projects: Partner with influencers to create collaborative art projects that reflect the organization's mission and values.

Creative Ideas

• Virtual Art Exhibitions: Host online exhibitions featuring the work of American artists of Ukrainian descent, with guided tours and live Q&A sessions.
• Interactive Workshops: Organize virtual workshops where participants can learn about Ukrainian art techniques and create their own pieces.
• Social Media Challenges: Launch a challenge encouraging followers to create and share their own art inspired by Ukrainian culture, using a specific hashtag to track participation and engagement.

By leveraging these strategies, the non-profit organization can effectively reach and engage its target audience, promote its mission, and create a vibrant community for American artists of Ukrainian descent.