MyInfluencer
Brief

I'm looking for macro and mega-influencers (do not show me accounts with less than 50,000 followers) with a majority American audience that focus on either life abroad, living in a new country, or having a European partner. These influencers should be based in Western Europe, ideally. Kacie Rose is a great example of this, as an American that lives abroad and uses hashtags like #lifeinitaly, #lifeabroad, #livingabroad and #culturedifferences. These influencers should also ideally have a slight focus on food and travel, as I run a food tour company and am looking for long-term collaborators.

Macro and mega-influencers, 50,000+ followers, American audience, based in Western Europe, focusing on life abroad, food, and travel.

Research Insight & Analysis

Product Positioning

The food tour company can be positioned as a unique experience that combines culinary exploration with cultural immersion. By emphasizing the authentic local flavors and the stories behind the dishes, the brand can attract both tourists and expatriates looking to deepen their understanding of the local culture through food. Highlighting the connection between food and travel can create a compelling narrative that resonates with the target audience.

For new products or services, consider offering themed tours that cater to specific interests, such as vegetarian cuisine, wine tasting, or historical food tours. This can help differentiate the brand in a competitive market and appeal to niche segments.

Target Customers

The ideal customer profile includes:

  • Expatriates: Americans living in Western Europe who are eager to explore their new surroundings and connect with local culture through food.

  • Travel Enthusiasts: Individuals planning trips to Western Europe who are looking for authentic experiences and local culinary delights.

  • Foodies: People with a passion for food who seek unique dining experiences and are interested in learning about different cuisines.

  • Couples: Particularly those in cross-cultural relationships, who may be interested in exploring food as a way to bond and share experiences.

Examples of target customers:

  • An American couple living in Italy, looking for local food experiences to share with visiting friends and family.

  • A solo traveler from the U.S. planning a trip to France, eager to discover hidden culinary gems.

  • An expatriate American woman in Spain, interested in food tours that highlight local traditions and flavors.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Macro-Influencers: Influencers with 50,000 to 500,000 followers who focus on travel and food. They can provide a broad reach and engage a diverse audience interested in culinary experiences.

  • Mega-Influencers: Influencers with over 500,000 followers who have a strong presence in the travel and lifestyle niche. Their established credibility can significantly enhance brand visibility.

  • Niche Influencers: Influencers who specialize in expatriate life, cultural experiences, or specific cuisines. They can provide targeted engagement with audiences that align closely with the brand's offerings.

  • Lifestyle Influencers: Influencers who share content about living abroad, cultural differences, and personal experiences. Their storytelling can create an emotional connection with potential customers.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

  • Behind-the-Scenes Tours: Showcase the preparation of local dishes, highlighting the stories and traditions behind them.

  • Cultural Exchange Stories: Share personal anecdotes from expatriates about their experiences with food in their new countries.

  • Recipe Videos: Create short, engaging videos featuring local recipes that viewers can try at home, encouraging them to explore the cuisine.

  • Food Challenges: Host challenges that encourage followers to try new foods or recreate local dishes, fostering community engagement.

  • Collaborative Posts: Partner with influencers to create joint content that highlights both the influencer's experiences and the food tour offerings.

  • User-Generated Content: Encourage customers to share their experiences on social media, using specific hashtags to create a sense of community and authenticity.

By focusing on these strategies, the food tour company can effectively engage with its target audience and build lasting relationships with influencers who resonate with its brand values.

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