Influencers who are well-known in the American entertainment industry, particularly those with experience in reality TV, business, or entrepreneurship. They should have a strong social media presence and the ability to engage a wide audience.

Product Positioning

The user's query suggests a reality TV show similar to "Lions' Den," where influencers will act as panelists offering brand equity in exchange for compensation from brands. This concept can be positioned as a unique blend of entertainment and business, appealing to both reality TV enthusiasts and entrepreneurs. The show can be marketed as a platform where emerging brands get a chance to pitch their ideas to influential personalities, gaining not only financial backing but also significant brand exposure.

Target Customers

The ideal customer profile for this reality TV show would include:

• Aspiring Entrepreneurs: Individuals looking to gain exposure and investment for their business ideas.
• Reality TV Enthusiasts: Viewers who enjoy competitive and business-themed reality shows.
• Brand Marketers: Companies seeking innovative ways to promote their products and services.
• Young Professionals: Millennials and Gen Z who are interested in entrepreneurship and business growth.

Illustrative examples:

• A tech startup founder looking for investment and mentorship.
• A young professional interested in business strategies and reality TV.
• A marketing manager seeking new avenues for brand promotion.

Potential Influencer Matches

Business Influencers

• Gary Vaynerchuk: Known for his entrepreneurial spirit and motivational content, he would attract aspiring entrepreneurs.
• Barbara Corcoran: A seasoned investor from "Shark Tank," she brings credibility and a wealth of experience.

Lifestyle Influencers

• Marie Forleo: An entrepreneur and author who focuses on personal development and business growth.
• Rachel Hollis: Known for her motivational content and business advice, she would appeal to young professionals.

Entertainment Influencers

• Chrissy Teigen: With her massive following and engaging personality, she would attract a broad audience.
• Kevin Hart: His humor and business ventures make him a versatile choice for the show.

Content Creation Ideas

General Ideas

• Behind-the-Scenes Footage: Show the preparation and interactions between panelists and contestants.
• Success Stories: Feature past contestants who have succeeded after appearing on the show.
• Panelist Insights: Share tips and advice from the panelists on entrepreneurship and business growth.

Creative Ideas

• Live Pitch Sessions: Stream live pitch sessions on social media platforms to engage a wider audience.
• Interactive Polls: Allow viewers to vote on their favorite pitches and panelists' decisions.
• Brand Challenges: Create challenges where panelists and contestants collaborate on real-time business problems.

By leveraging these strategies, the reality TV show can attract a diverse audience and create engaging content that resonates with viewers and potential contestants alike.