Arab influencers based in Dallas, active on Instagram, YouTube, or TikTok, creating content related to Arab culture, lifestyle, fashion, food, and community events.

Product Positioning

To effectively position the brand, product, or service in the market, it is essential to highlight its unique value proposition. If the product or service is new, it should be related to existing market trends and consumer needs. For instance, if the product is a beauty product, emphasize its unique ingredients or benefits that cater to the preferences of the target audience in Dallas.

Target Customers

The ideal customer profile for this campaign would be individuals who are interested in Arab culture, products, or services. This could include:

• Arab expatriates living in Dallas
• Individuals interested in Middle Eastern cuisine, fashion, or beauty products
• People who follow Arab influencers and are engaged with their content

Illustrative examples:

• A young Arab professional living in Dallas who follows lifestyle influencers
• A non-Arab individual interested in Middle Eastern cuisine and follows food bloggers
• A beauty enthusiast who is keen on trying new products recommended by Arab beauty influencers

Potential Influencer Matches

To reach the target customers effectively, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase how the product or service fits into their daily lives, making it relatable to their followers.
• Food Bloggers: If the product is related to cuisine, food bloggers can create engaging content around recipes or food reviews.
• Beauty Influencers: For beauty products, beauty influencers can provide tutorials, reviews, and tips, which can attract a beauty-conscious audience.
• Cultural Influencers: Influencers who focus on Arab culture can help in promoting products or services that have cultural significance.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Product Reviews and Tutorials: Influencers can create detailed reviews or tutorials showcasing the product's benefits and usage.
• Cultural Integration: Content that highlights how the product or service integrates with Arab culture and traditions.
• Behind-the-Scenes: Share behind-the-scenes content of how the product is made or the story behind the brand.
• Giveaways and Contests: Organize giveaways or contests to engage the audience and increase brand visibility.
• Collaborative Content: Partner with multiple influencers to create collaborative content, such as joint live sessions or challenges.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience in Dallas.