Arabic-speaking nano influencers (10-100k followers) based in Riyadh, Abu Dhabi, Qatar, or Dubai, targeting families and couples.

Product Positioning

Hilton Arabia's new resorts and locations in Riyadh, Abu Dhabi, Qatar, and Dubai can be positioned as premium, family-friendly, and couple-oriented destinations. The brand can leverage its reputation for luxury and high-quality service to attract affluent travelers looking for memorable experiences. Emphasizing unique local experiences, cultural immersion, and exclusive amenities will help differentiate these resorts from## Target Customers

The ideal customer profile includes:

• Affluent Families: Families seeking luxurious and comfortable accommodations with activities and amenities suitable for children and adults.
• Couples: Couples looking for romantic getaways, honeymoon destinations, or special occasion trips.
• Expats and Locals: Both expatriates and local residents who are interested in staycations or short trips within the region.

Illustrative Examples

1. Affluent Family: A family of four from Riyadh looking for a weekend getaway with kid-friendly activities and family suites.
2. Couple: A young couple from Dubai celebrating their anniversary with a romantic stay at a luxury resort.
3. Expat: An expatriate family living in Abu Dhabi planning a staycation to explore local attractions and enjoy resort amenities.

Potential Influencer Matches

Nano Influencers (10-100k followers)

• Family-Oriented Influencers: Influencers who share content about family life, parenting tips, and family travel. They can showcase the family-friendly aspects of the resorts.
• Couple Travel Influencers: Influencers who focus on couple travel experiences, romantic getaways, and relationship advice. They can highlight the romantic and luxurious features of the resorts.
• Local Lifestyle Influencers: Influencers who are well-known within their local communities and share content about local events, attractions, and lifestyle. They can attract both expats and locals to the resorts.

Arabic-Speaking Influencers

• Expats and Locals: Influencers who are either expatriates or locals in the target markets and communicate primarily in Arabic. This ensures the content resonates with the target audience.

Content Creation Ideas

General Ideas

• Resort Tours: Virtual tours of the new resorts showcasing the luxurious rooms, amenities, and unique features.
• Local Experiences: Highlighting local cultural experiences and attractions near the resorts.
• Family Activities: Showcasing family-friendly activities and amenities available at the resorts.

Creative Ideas

• Staycation Challenges: Influencers can create a series of challenges or activities to do during a staycation at the resort, engaging their followers to participate.
• Romantic Getaway Stories: Couples can share their romantic experiences and special moments at the resort, creating a narrative that appeals to other couples.
• Cultural Immersion: Influencers can participate in and document local cultural events or traditions, providing an authentic and immersive experience for their followers.

By collaborating with the right influencers and creating engaging content, Hilton Arabia can effectively promote its new resorts and attract its target customers.