Arabic-speaking nano influencers (10-100k followers) based in Riyadh, Abu Dhabi, Qatar, or Dubai, targeting families and couples.

Product Positioning

Hilton Arabia is launching new resorts in key Middle Eastern cities: Riyadh, Abu Dhabi, Qatar, and Dubai. The brand can be positioned as a premium hospitality provider offering luxurious and culturally immersive experiences. Emphasizing the unique features of each location, such as local architecture, cuisine, and activities, can help differentiate Hilton's new resorts from competitors. Highlighting the brand's commitment to quality and exceptional service will resonate well with the target market.

Target Customers

The ideal customer profile includes:

• Families: Looking for a comfortable and enjoyable vacation experience with amenities catering to both adults and children.
• Couples: Seeking romantic getaways with luxurious accommodations, fine dining, and exclusive experiences.
• Expats and Locals: Arabic-speaking individuals who appreciate high-quality service and culturally relevant experiences.

Illustrative Examples

1. A family from Riyadh: Parents with two children looking for a weekend getaway in Abu Dhabi, interested in family-friendly activities and comfortable accommodations.
2. A young couple from Dubai: Seeking a romantic escape to Qatar, interested in fine dining, spa services, and exclusive experiences.
3. An expat living in Abu Dhabi: Looking for a luxurious staycation in Riyadh, interested in exploring local culture and enjoying high-end amenities.

Potential Influencer Matches

Nano Influencers (10-100k followers)

• Family Bloggers: Influencers who share family-oriented content, showcasing activities and amenities that cater to both parents and children.
• Travel Enthusiasts: Influencers who focus on travel and luxury experiences, highlighting the unique features of each resort location.
• Lifestyle Influencers: Influencers who cover a broad range of topics, including travel, food, and culture, appealing to both expats and locals.

Arabic-speaking Influencers

• Local Influencers: Based in Riyadh, Abu Dhabi, Qatar, or Dubai, who can provide authentic and relatable content for their followers.
• Expat Influencers: Arabic-speaking expats who have a strong following in the Middle East and can offer a unique perspective on the resorts.

Content Creation Ideas

General Ideas

• Resort Tours: Virtual tours of the new resorts, highlighting unique features, amenities, and local attractions.
• Cultural Experiences: Showcasing local cuisine, traditional activities, and cultural events available at each resort.
• Family Activities: Content focused on family-friendly activities and amenities, such as kids' clubs, family pools, and entertainment options.

Creative Ideas

• Couples Retreats: Romantic getaway packages, including spa treatments, private dining experiences, and exclusive excursions.
• Local Influencer Takeovers: Collaborate with local influencers to take over Hilton's social media channels for a day, sharing their personal experiences and favorite aspects of the resorts.
• Behind-the-Scenes: Exclusive behind-the-scenes content showing the preparation and launch of the new resorts, including interviews with staff and sneak peeks of upcoming events.

By leveraging these strategies, Hilton Arabia can effectively promote its new resorts and engage with its target audience through high-quality, engaging content created by carefully selected influencers.