Architecture or civil engineering professionals or enthusiasts active on Instagram, YouTube, or LinkedIn.

Product Positioning

The product or service being promoted is likely related to architecture or civil engineering, given the interest in influencers with a background in these fields. Positioning this product in the market involves highlighting its relevance to professionals and enthusiasts in architecture and civil engineering. Emphasizing innovation, sustainability, and practical applications can differentiate the brand from competitors. If the product is new, consider focusing on how it addresses current industry challenges or trends, such as eco-friendly construction or smart building technologies.

Target Customers

The ideal customer profile includes professionals in architecture and civil engineering, such as architects, civil engineers, construction managers, and urban planners. Additionally, students and educators in these fields, as well as enthusiasts interested in architecture and construction, are potential customers. Examples include:

• A mid-career architect looking for innovative design tools
• A civil engineering student seeking educational resources
• A construction manager interested in sustainable building materials

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Industry Experts: Influencers who are recognized professionals in architecture or civil engineering can provide credibility and authority. They can share insights and reviews of the product, appealing to a professional audience.

• Educational Content Creators: Influencers who focus on educational content related to architecture and civil engineering can help reach students and educators. They can create tutorials or explain the product's applications in an educational context.

• Sustainability Advocates: Influencers who promote sustainable practices in construction and design can align with eco-friendly product features, reaching an audience interested in green building solutions.

Content Creation Ideas

To engage the target audience and potentially go viral, consider the following content ideas:

• Case Studies and Success Stories: Share real-world examples of how the product has been used in notable projects, highlighting its impact and benefits.

• Behind-the-Scenes Content: Offer a glimpse into the product development process, showcasing the expertise and innovation involved.

• Interactive Webinars or Workshops: Host live sessions with influencers to discuss industry trends, product applications, and answer audience questions.

• User-Generated Content Campaigns: Encourage customers to share their own experiences and projects using the product, creating a community-driven content stream.

These strategies can help position the product effectively in the market and engage the target audience through relevant and compelling content.