The products mentioned—aroma oils, diffusers, and humidifiers—fall under the wellness and home ambiance category. These products can be positioned as essential items for creating a relaxing and healthy environment. They can be marketed as tools for stress relief, improving air quality, and enhancing overall well-being. Highlighting the natural and therapeutic benefits of aroma oils and the technological advancements in diffusers and humidifiers can set the brand apart in a competitive market.
The ideal customer profile for these products includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong market presence.
Extracted from Campaign Brief & Market Analysis