Artists or art critics, aged 20-50, urban location, active on Instagram/TikTok.

Product Positioning

The brand or service related to "art talent discovery" and "artist painting" can be positioned as a platform that connects emerging artists with opportunities for exposure and sales. This could involve showcasing unique artistic styles, promoting original works, and facilitating collaborations between artists and brands. A fresh angle could be to emphasize the importance of supporting local talent and the value of original art in a world dominated by mass production.

Target Customers

The ideal customer profile for this service includes:

• Art Collectors: Individuals looking to invest in unique pieces of art, particularly those interested in supporting emerging artists.

• Interior Designers: Professionals seeking original artwork to enhance their projects, looking for distinctive pieces that reflect their clients' tastes.

• Art Enthusiasts: People who appreciate art and are interested in discovering new artists and styles, often active on social media platforms.

• Corporate Buyers: Businesses looking to decorate their offices with original art, aiming to create a unique atmosphere and support local artists.

Potential Influencer Matches

1. Art Influencers: These individuals have a strong following in the art community and can effectively showcase the talents of emerging artists. They can create engaging content that highlights the uniqueness of the artists and their work.

2. Lifestyle Influencers: Influencers who focus on home decor and lifestyle can introduce the art to a broader audience, showcasing how original pieces can enhance living spaces.

3. Cultural Influencers: Those who promote cultural events and local talent can help in reaching audiences interested in supporting the arts and discovering new artists.

4. Social Media Artists: Artists who have a significant following on platforms like Instagram or TikTok can create buzz around the campaign by sharing their own experiences and promoting the featured artists.

Content Creation Ideas

• Artist Spotlights: Create video interviews or blog posts featuring individual artists, discussing their inspirations, techniques, and stories behind their works.

• Behind-the-Scenes Content: Share the process of creating art, from initial sketches to finished pieces, allowing audiences to connect with the artists on a personal level.

• Art Challenges: Host challenges on social media where artists can submit their work based on a specific theme, encouraging engagement and participation from the community.

• Virtual Art Exhibitions: Organize online events where artists can showcase their work, allowing viewers to interact and purchase pieces directly.

• User-Generated Content: Encourage customers to share photos of the art in their spaces, creating a community around the brand and showcasing the art in real-life settings.