To effectively position the brand, product, or service in the market, it is essential to highlight its unique value proposition. For instance, if the product is a beauty or skincare line, emphasize its unique ingredients, benefits for different skin types, and any cultural significance. If it is a tech gadget, focus on its innovative features, ease of use, and how it enhances daily life. Positioning should also consider the cultural relevance and appeal to the Asian community in the United States or Canada.
The ideal customer profile would include:
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, creating a strong brand presence in the market.
Extracted from Campaign Brief & Market Analysis