The product appears to be related to Asian literature, specifically focusing on books from Shanghai, with an emphasis on non-fiction and cultural elements such as Qipao and Feibaoshu. This positions the product within a niche market that appreciates cultural and literary depth, particularly those interested in Asian culture and literature. The brand can be positioned as a curator of authentic Asian literary experiences, offering readers a unique insight into Shanghai's cultural and historical narratives.
The ideal customer profile includes:
Illustrative examples include a young adult who frequently engages with BookTok content, a middle-aged reader with a passion for Asian history, and a university student studying Asian studies.
BookTok Influencers: Influencers who specialize in reviewing and discussing books, particularly those with a focus on Asian literature. They can effectively reach the BookTok community and literature enthusiasts.
Cultural Influencers: Influencers who focus on Asian culture, fashion, and history. They can engage cultural explorers and those interested in the Qipao and Feibaoshu.
Academic Influencers: Professors or educators who discuss non-fiction works and cultural studies. They can reach academic and intellectual readers.
Book Reviews and Discussions: Influencers can create content reviewing the books, discussing themes, and sharing personal insights, which can resonate with literature enthusiasts.
Cultural Exploration Videos: Content that explores the cultural significance of the Qipao and Feibaoshu, potentially including interviews with authors or cultural experts.
Live Reading Sessions: Hosting live reading sessions or book clubs on platforms like TikTok or Instagram, encouraging community engagement and discussion.
Behind-the-Scenes Content: Sharing the process of how these books are curated or written, providing a deeper connection to the product.
These content ideas align with the brand's focus on Asian literature and culture, offering engaging and potentially viral content for the target audience.