Influencers in home decor, interior design, DIY, and lifestyle, aged 25-45, based in India, with engaging and visually appealing content.

Product Positioning

Asian Paints is a well-established brand in the paint and home decor industry. To position the brand effectively in the market from April 2024, it can leverage its reputation for quality and innovation. The brand can focus on themes such as sustainability, modern aesthetics, and personalized home solutions. Highlighting eco-friendly products or innovative color palettes can attract environmentally conscious consumers and those looking to refresh their living spaces with unique styles.

Target Customers

The ideal customer profile for Asian Paints includes:

• Homeowners and Renters: Individuals looking to renovate or personalize their living spaces.
• Interior Designers and Decorators: Professionals seeking quality products for their projects.
• Environmentally Conscious Consumers: Customers interested in sustainable and eco-friendly paint options.
• Young Couples and Families: Those moving into new homes or looking to update their current decor.

Potential Influencer Matches

• Home Decor Influencers: These influencers can showcase Asian Paints' products in real-life home settings, providing inspiration and practical application ideas to their followers.
• DIY and Craft Influencers: They can create engaging content around DIY projects using Asian Paints, appealing to creative and hands-on audiences.
• Sustainability Advocates: Influencers focused on eco-friendly living can highlight Asian Paints' sustainable product lines, reaching environmentally conscious consumers.
• Lifestyle Bloggers: These influencers can integrate Asian Paints into broader lifestyle content, such as home tours or renovation stories, to reach a diverse audience.

Content Creation Ideas

• Room Makeover Series: Collaborate with influencers to document a room transformation using Asian Paints, showcasing before-and-after results.
• Color of the Month: Feature a specific color each month, with influencers creating content around how to incorporate it into various spaces.
• Sustainable Living Tips: Partner with sustainability influencers to create content on eco-friendly home improvement tips using Asian Paints.
• Interactive Q&A Sessions: Host live sessions with influencers where they answer audience questions about home decor and paint selection, using Asian Paints as a reference.

These strategies can help Asian Paints effectively engage with its target audience and enhance its market presence through influencer collaborations.