Female, aged 18-35, knowledgeable in astrology, active on Instagram and TikTok

Product Positioning

To effectively position a brand or service related to astrology, it is essential to tap into the growing interest in spirituality and self-discovery. The market is increasingly leaning towards personalized experiences, and astrology fits well within this trend.

For new products, consider emphasizing unique aspects such as personalized astrology readings, interactive content, or community engagement. Highlighting the emotional and psychological benefits of astrology, such as self-awareness and guidance, can create a strong connection with potential customers.

Target Customers

The ideal customer profile for astrology-related products includes:

• Young Adults (18-30 years): This demographic is often exploring their identity and seeking guidance. They are active on social media platforms like Instagram and TikTok, where they engage with astrology content.

• Spiritual Seekers: Individuals who are interested in holistic wellness, mindfulness, and personal growth. They are likely to appreciate deeper insights and community discussions around astrology.

• Millennials and Gen Z: These groups are more inclined to embrace alternative lifestyles and are often looking for ways to connect with their inner selves. They value authenticity and relatability in influencers.

Potential Influencer Matches

1. Astrology Experts: Influencers who specialize in astrology and have a strong following can provide credibility and in-depth knowledge. They can create content that educates and engages the audience, such as live readings or Q&A sessions.

2. Lifestyle Influencers: Those who incorporate astrology into their lifestyle content can reach a broader audience. They can share personal experiences with astrology, making it relatable and appealing to their followers.

3. Spiritual Coaches: Influencers who focus on personal development and spirituality can effectively promote astrology as a tool for self-discovery. Their audience is likely to be interested in holistic approaches to well-being.

4. Content Creators: Engaging creators who produce entertaining and informative astrology-related content can attract younger audiences. They can use humor, storytelling, and visual elements to make astrology accessible and fun.

Content Creation Ideas

• Astrology 101 Series: Create a series of posts or videos explaining the basics of astrology, including signs, houses, and compatibility. This can attract newcomers to the subject.

• Monthly Horoscope Predictions: Regularly share horoscope predictions for each zodiac sign, encouraging followers to engage and share their experiences.

• Interactive Quizzes: Develop quizzes that help users discover their astrological traits or compatibility with others. This can drive engagement and shares.

• User-Generated Content: Encourage followers to share their astrology stories or experiences, creating a sense of community and increasing brand visibility.

• Live Astrology Sessions: Host live sessions where influencers provide real-time readings or answer audience questions, fostering interaction and interest.

By focusing on these strategies, the marketing campaign can effectively leverage the appeal of astrology and connect with the target audience through relatable and engaging content.