Athletes, specifically runners aged 18-35, active on Instagram/YouTube/TikTok.

Product Positioning

The product in question is running shoes, which are typically positioned in the athletic and sportswear market. To effectively position these running shoes, the brand should emphasize features such as comfort, durability, performance enhancement, and style. Highlighting unique selling points like advanced cushioning technology, lightweight materials, or eco-friendly production can differentiate the product from competitors. Additionally, associating the brand with professional athletes or successful runners can enhance credibility and appeal.

Target Customers

The ideal customer profile for running shoes includes:

• Amateur Runners: Individuals who run for fitness and leisure. They value comfort and style in their running shoes.
• Professional Athletes: Competitive runners who prioritize performance and durability in their footwear.
• Fitness Enthusiasts: People who engage in various physical activities and require versatile shoes that can support different types of workouts.
• Eco-conscious Consumers: Customers who prefer products made with sustainable materials and ethical manufacturing processes.

Potential Influencer Matches

• Professional Runners: Athletes with a strong following in the running community. They can provide authentic reviews and demonstrate the shoes' performance in real-world scenarios.
• Fitness Influencers: Individuals who promote a healthy lifestyle and engage in various fitness activities. They can showcase the versatility and comfort of the running shoes.
• Lifestyle Bloggers: Influencers who focus on fashion and lifestyle. They can highlight the style and design aspects of the shoes, appealing to a broader audience.
• Eco-friendly Advocates: Influencers who promote sustainable living. They can emphasize the eco-friendly features of the running shoes, attracting environmentally conscious consumers.

Content Creation Ideas

• Performance Challenges: Create a series of challenges where influencers test the shoes in different running conditions, such as marathons, trail runs, or sprints.
• Behind-the-Scenes: Share the story of how the running shoes are made, focusing on the technology and craftsmanship involved.
• Styling Tips: Collaborate with lifestyle influencers to create content on how to style the running shoes for both athletic and casual looks.
• Sustainability Stories: Highlight the eco-friendly aspects of the shoes through content that educates consumers on the importance of sustainable fashion.

These strategies can help effectively promote the running shoes to the target audience and enhance brand visibility in the market.