Nano and micro influencers based in Austin, Texas, who focus on mental health and wellness content. They should have a highly engaged following and be able to create daily posts or updates related to the mental health challenge.

Product Positioning

Anew Era TMS & Psychiatry is a mental health service provider, likely offering treatments such as Transcranial Magnetic Stimulation (TMS) and psychiatric services. The 30-day mental health challenge suggests a focus on promoting mental well-being and possibly increasing awareness about mental health treatments. In the existing market, this brand can be positioned as a modern, accessible, and supportive mental health service provider. Emphasizing the innovative nature of TMS and the comprehensive psychiatric care available can help differentiate it from traditional mental health services.

Target Customers

The ideal customer profile for Anew Era TMS & Psychiatry would include:

• Young Adults (18-35 years old): This demographic is more open to discussing mental health and seeking innovative treatments.
• Professionals and Students: Individuals who may be experiencing stress, anxiety, or depression due to work or academic pressures.
• Residents of Austin, Texas: Localizing the campaign to Austin ensures relevance and accessibility for potential customers.
• Mental Health Advocates: People who are already engaged in mental health awareness and are looking for new ways to support their well-being.

Illustrative examples:

• A 25-year-old tech professional in Austin experiencing burnout.
• A 30-year-old graduate student dealing with anxiety.
• A 22-year-old social media influencer passionate about mental health advocacy.

Potential Influencer Matches

Nano Influencers (1K-10K followers)

• Local Mental Health Advocates: Individuals in Austin who are vocal about mental health issues and have a small but engaged following.
• Young Professionals: Austin-based professionals who share their personal experiences with mental health and self-care routines.

Micro Influencers (10K-50K followers)

• Mental Health Bloggers/Vloggers: Content creators who focus on mental health topics, share personal stories, and provide tips for mental well-being.
• Fitness and Wellness Influencers: Those who promote a holistic approach to health, including mental well-being, and have a strong following in Austin.

Content Creation Ideas

General Ideas

• Daily Mental Health Tips: Influencers can share daily tips or practices that help improve mental health, aligning with the 30-day challenge.
• Personal Stories: Sharing personal experiences with mental health struggles and how Anew Era TMS & Psychiatry has helped or could help.
• Q&A Sessions: Live sessions where influencers answer questions about mental health and discuss the benefits of TMS and psychiatric services.

Creative Ideas

• Challenge Participation: Influencers document their participation in the 30-day mental health challenge, sharing daily updates and progress.
• Collaborative Content: Partnering with other local influencers to create joint content, such as group discussions or interviews about mental health.
• Before and After: Showcasing the impact of the 30-day challenge on their mental well-being, with before and after reflections.

By leveraging these strategies, Anew Era TMS & Psychiatry can effectively reach and engage their target audience, promoting mental health awareness and their innovative treatments.