Australian gaming influencer with 20k followers

Product Positioning

The query specifies a need for an Australian gaming influencer with around 20k followers and lots of personality. This suggests that the product or service being promoted is likely related to the gaming industry. The brand can be positioned as engaging, relatable, and community-focused within the Australian gaming market. Emphasizing the influencer's personality can help create a strong connection with the audience, making the promotion feel more authentic and less like traditional advertising.

Target Customers

The ideal customer profile would be:

• Demographics: Primarily young adults, aged 18-35, who are interested in gaming.
• Geographics: Based in Australia.
• Psychographics: Enthusiastic about gaming, active on social media, and enjoy engaging with gaming content and personalities.
• Behavioral: Likely to follow gaming influencers, participate in gaming communities, and purchase gaming-related products or services.

Illustrative examples:

• A 22-year-old university student who spends their free time gaming and watching gaming streams.
• A 28-year-old professional who enjoys gaming as a hobby and follows gaming news and influencers on social media.

Potential Influencer Matches

Given the requirements, the following types of influencers would be suitable:

• Micro-Influencers: Influencers with around 20k followers who have a strong, engaged community. Their smaller but dedicated following can lead to higher engagement rates.
• Personality-Driven Influencers: Influencers known for their unique and engaging personalities. They can create content that feels personal and relatable, which can be more effective in promoting the product.
• Gaming Streamers: Influencers who stream their gaming sessions on platforms like Twitch or YouTube. They can showcase the product in action and provide live feedback.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Live Streaming Sessions: The influencer can use the product during a live stream, providing real-time feedback and engaging with their audience.
• Unboxing and Reviews: The influencer can create unboxing videos and detailed reviews, highlighting the features and benefits of the product.
• Giveaways and Contests: Organize giveaways or contests where the influencer's followers can win the product. This can increase engagement and reach.
• Collaborative Gameplay: The influencer can collaborate with other gamers or influencers to create joint content, expanding the reach to a broader audience.
• Behind-the-Scenes Content: Share behind-the-scenes content of the influencer using the product in their daily life, making the promotion feel more authentic.

By leveraging these content ideas, the influencer can create engaging and relatable content that resonates with their audience, effectively promoting the product.