Australian gaming influencers with a strong following and engagement in the gaming community. They should have over 20k followers and be active in creating gaming-related content.

Product Positioning

The query specifies a need for an Australian gaming influencer with over 20k followers. This suggests that the product or service being promoted is likely related to the gaming industry and is targeted at the Australian market. The product could be a game, gaming accessories, or a related service. Positioning the product in the market would involve highlighting its unique features, benefits, and how it stands out from competitors. For example, if it's a new game, emphasizing its unique gameplay mechanics, graphics, or storyline could be effective. If it's a gaming accessory, focusing on its quality, durability, and how it enhances the gaming experience would be key.

Target Customers

The ideal customer profile would be Australian gamers who are active on social media and follow gaming influencers. These customers are likely to be:

• Aged between 18-35 years
• Interested in the latest gaming trends and products
• Engaged in online gaming communities
• Active on platforms like Twitch, YouTube, Instagram, and Twitter

Illustrative examples of target customers:

1. A 25-year-old male who spends his weekends playing the latest multiplayer games and follows several gaming influencers on Twitch and YouTube.
2. A 30-year-old female who enjoys both casual and competitive gaming, frequently watches gaming streams, and participates in online gaming forums.
3. A 20-year-old student who is passionate about eSports, follows gaming news, and engages with gaming content on Instagram and Twitter.

Potential Influencer Matches

Based on the query and target customer profile, the following types of influencers would be suitable:

1. Twitch Streamers: Influencers who stream their gameplay live on Twitch. They can showcase the product in real-time, engage with their audience, and provide authentic reviews.
2. YouTube Gamers: Influencers who create gaming content on YouTube, such as game reviews, walkthroughs, and tutorials. They can create detailed videos highlighting the product's features and benefits.
3. Instagram Influencers: Influencers who share gaming-related content on Instagram, including photos, short videos, and stories. They can create visually appealing posts and engage with their followers through comments and direct messages.
4. Twitter Influencers: Influencers who are active on Twitter and engage with the gaming community through tweets, retweets, and discussions. They can create buzz around the product through tweets and interactions.

Content Creation Ideas

To effectively promote the product, consider the following content ideas:

1. Gameplay Demonstrations: Influencers can create live streams or recorded videos demonstrating the product in action, highlighting its unique features and benefits.
2. Unboxing and Reviews: Influencers can unbox the product and provide detailed reviews, sharing their honest opinions and experiences.
3. Giveaways and Contests: Organize giveaways or contests in collaboration with influencers to generate excitement and engagement. Followers can participate by liking, sharing, or commenting on the influencer's posts.
4. Behind-the-Scenes Content: Share behind-the-scenes content, such as the development process of the game or product, to create a deeper connection with the audience.
5. Collaborative Streams or Videos: Partner with multiple influencers to create collaborative content, such as multiplayer game sessions or joint reviews, to reach a wider audience.

By leveraging these content ideas and collaborating with the right influencers, the product can gain significant visibility and engagement within the Australian gaming community.