Influencers who are life coaches, performance coaches, or experts in behavior change, based in Australia. They should have a strong presence in the personal development niche.

Product Positioning

The user's query indicates a focus on life coaching and performance coaching, specifically targeting Australian influencers. This suggests that the product or service being promoted is likely related to personal development, behavior change, or habit formation. In the existing market, this product can be positioned as a premium service that offers tailored coaching solutions to help individuals achieve their personal and professional goals. Emphasizing the unique aspects of the coaching service, such as personalized plans, expert guidance, and measurable results, can help differentiate it from competitors.

Target Customers

The ideal customer profile for this product would include individuals who are seeking to improve their personal or professional lives through behavior change and habit formation. This could include:

• Young Professionals: Individuals in their 20s and 30s who are looking to advance their careers and improve their work-life balance.
• Entrepreneurs: Business owners and startup founders who need guidance on productivity, leadership, and personal growth.
• Health and Wellness Enthusiasts: People who are interested in improving their physical and mental well-being through better habits and lifestyle changes.
• Students and Graduates: Individuals who are transitioning from academic life to the professional world and need support in setting and achieving their goals.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable for promoting the product:

• Life Coaches and Performance Coaches: Influencers who specialize in personal development, productivity, and habit formation. They can provide authentic testimonials and share their own success stories.
• Health and Wellness Influencers: Individuals who focus on physical and mental well-being, including fitness trainers, nutritionists, and mindfulness coaches. They can highlight the benefits of behavior change and habit formation in achieving overall wellness.
• Motivational Speakers and Authors: Influencers who have a strong presence in the personal development space and can inspire their audience with motivational content and practical advice.
• Career Coaches and Business Mentors: Professionals who help individuals advance their careers and grow their businesses. They can emphasize the importance of personal development in achieving professional success.

Content Creation Ideas

To effectively promote the product, the following content topics and ideas can be considered:

• Success Stories and Testimonials: Share real-life examples of individuals who have achieved significant improvements in their lives through the coaching service. This can include before-and-after stories, video testimonials, and case studies.
• Tips and Tricks for Habit Formation: Create content that provides actionable advice on how to develop and maintain positive habits. This can include blog posts, social media tips, and video tutorials.
• Live Coaching Sessions: Host live sessions where influencers provide mini-coaching sessions, answer questions, and offer personalized advice to their audience. This can create a sense of community and engagement.
• Challenges and Contests: Organize challenges that encourage participants to adopt new habits and share their progress on social media. This can include fitness challenges, productivity challenges, and mindfulness challenges.
• Collaborative Content: Partner with influencers to create collaborative content, such as interviews, podcasts, and guest blog posts. This can help reach a wider audience and provide diverse perspectives on personal development.

By leveraging these content ideas and collaborating with the right influencers, the product can effectively reach and engage the target audience, driving awareness and conversions.