Tech-savvy professionals aged 25-45 with a background in technology or business, active on LinkedIn, Twitter, and YouTube.

Product Positioning

The product in question is an Automation SaaS aimed at business users who need to build apps and automation themselves. This product can be positioned as a versatile and user-friendly tool that empowers non-technical business users to streamline their workflows, enhance productivity, and reduce dependency on IT departments. The key selling points could include ease of use, flexibility, and the ability to integrate with various business systems and applications.

Target Customers

The ideal customer profile for this Automation SaaS includes:

• Small to Medium-sized Business Owners: Individuals who manage their own businesses and need efficient tools to automate repetitive tasks.
• Department Managers: Managers in larger organizations who are responsible for improving team productivity and operational efficiency.
• Freelancers and Consultants: Professionals who need to create custom solutions for their clients without extensive coding knowledge.
• Tech-Savvy Employees: Employees in various roles who are comfortable with technology and are looking for ways to optimize their daily tasks.

Illustrative examples:

1. A marketing manager at a mid-sized company looking to automate lead generation and follow-up processes.
2. An HR manager who wants to streamline the onboarding process for new employees.
3. A freelance project manager who needs to create custom project management tools for different clients.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on software reviews, productivity tools, and business solutions would be ideal. They can provide in-depth reviews and tutorials on how to use the Automation SaaS effectively.

Business Influencers

Influencers who specialize in business growth, entrepreneurship, and operational efficiency can highlight the benefits of the product in a business context. They can share case studies and success stories of businesses that have benefited from using the SaaS.

Productivity Gurus

Influencers who focus on productivity hacks and tools can demonstrate how the Automation SaaS can save time and improve efficiency. They can create content around optimizing workflows and automating repetitive tasks.

Niche Industry Experts

Influencers who are experts in specific industries (e.g., marketing, HR, finance) can tailor their content to show how the Automation SaaS can be applied to industry-specific challenges.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on how to use the Automation SaaS to build different types of apps and automations.
• Case Studies: Success stories of businesses that have improved their operations using the product.
• Webinars: Live sessions where influencers demonstrate the product and answer questions from the audience.

Creative Ideas

• Challenge Series: Influencers can create a series of challenges where they automate a specific task or process each week using the SaaS.
• Before and After: Showcasing the difference in productivity and efficiency before and after using the Automation SaaS.
• User-Generated Content: Encouraging users to share their own automation creations and how it has impacted their work.

By leveraging these types of influencers and content ideas, the Automation SaaS can effectively reach its target audience and demonstrate its value in a practical and engaging manner.