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Brief

"automotive enthusiast micro influencer in maryland or DMV"

automotive enthusiast micro influencer in maryland or DMV

Research Insight & Analysis

Product Positioning

The query suggests a focus on the automotive industry, specifically targeting automotive enthusiasts. This niche market can be best positioned by highlighting unique features of automotive products, such as performance parts, car accessories, or detailing services. Emphasizing quality, innovation, and the passion for cars can resonate well with this audience. For new products, positioning them as cutting-edge or must-have items for car enthusiasts can create a strong market fit.

Target Customers

The ideal customer profile for this campaign would be:

  • Demographics: Primarily males aged 18-45, with a strong interest in cars and automotive culture.
  • Location: Residents of Maryland or the DMV (District of Columbia, Maryland, Virginia) area.
  • Interests: Car modifications, racing, car shows, automotive technology, and DIY car maintenance.
  • Behavior: Active on social media platforms, particularly Instagram, YouTube, and TikTok, where they follow automotive content and engage with car-related posts.

Illustrative examples:

  1. A 25-year-old male who frequently attends car meets and shows in the DMV area.
  2. A 35-year-old car enthusiast who enjoys modifying and upgrading their vehicle.
  3. A 20-year-old college student who follows automotive influencers and participates in online car communities.

Potential Influencer Matches

Based on the query and target customer profile, the following types of influencers would be suitable:

Micro-Influencers

  • Local Car Enthusiasts: Influencers who are known within the Maryland or DMV car community. They often post about local car events, meetups, and their own car projects.
  • DIY Car Modifiers: Influencers who share tips, tutorials, and reviews on car modifications and maintenance. Their content is practical and appeals to hands-on car enthusiasts.
  • Automotive Photographers: Influencers who capture high-quality images of cars and car events. Their visually appealing content can attract a wide audience of car lovers.

Content Creation Ideas

To maximize engagement and reach, consider the following content ideas:

  1. Car Meet Vlogs: Influencers can attend local car meets and events, showcasing the vibrant car culture in the DMV area.
  2. Modification Tutorials: Step-by-step guides on how to install or upgrade car parts, featuring the product being promoted.
  3. Product Reviews: Honest and detailed reviews of automotive products, highlighting their benefits and performance.
  4. Before and After: Transformation videos showing the impact of using the product on a vehicle.
  5. Collaborations: Partnering with multiple influencers for a joint project, such as a car build or a road trip, to create a buzz and reach a broader audience.

By leveraging these influencers and content ideas, the campaign can effectively engage the target audience and drive interest in the automotive products being promoted.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
automotive enthusiast micro influencers in Maryland
Campaign Objectives
Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics.
Influencer Persona
Micro influencers who are automotive enthusiasts based in Maryland or the DMV area. They should have a strong following in the automotive community and create content related to cars, car maintenance, car reviews, and automotive events.
Content Themes
#MarylandCars #DMVAuto #CarEnthusiast
#1
Autumn Spooner
Autumn Spooner
@autumnspooner
US
Autumn or “zl1babe” 💜 PR - autumnspoonerzl1@gmail.com
Followers
256.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics."
This influencer has a strong following and focuses on car content, making them a good fit for the brand.
#2
Pauly
Pauly
@ayyepaulyy
US
I like cars 🏎️ Business ⬇️ Ayyepaulyybiz@yahoo.com
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics."
This influencer has a strong following and focuses on car content, making them a good fit for the brand.
#3
2BrothersGarage
2BrothersGarage
@UCAx7Hl17qwUwOV5E4r07CGw
My name is Chris Stephens and I am a TV host for the Discovery Channel, while I’m not filming I’m also running a shop in Maryland specializing in European Autos with my brother Marc. Buying, selling, fixing and driving cars!
Followers
3.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics."
The influencer has a focus on European autos and is based in Maryland, making them a strong candidate for the brand's campaign. Their content style and tone align well with the brand's desired style.
#4
Elliott Photography
Elliott Photography
@elliott_photography__
United States
16 year old photographer 📍MD 📸 Sony A7IV Cars | Sports | Nature | Bands
Followers
679
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics."
This influencer focuses on car photography and is located in Maryland, making them a good fit for the brand.
#5
elliott loves cars
elliott loves cars
@elliottlovescars
US
15 Year Old Car Photographer D(M)V Road to 10k
Followers
5.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics."
This influencer is an automotive enthusiast with a focus on car photography and is located in the DMV area, making them a good fit for the brand.
#6
Evan
Evan
@evan.carss
US
📍Maryland Daily Supercar Content 16
Followers
29.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for automotive enthusiast micro influencers in Maryland or the DMV area. Ideal influencers should have a strong presence in the automotive niche and be located in Maryland or the DMV area. Content should focus on automotive topics."
This influencer is an automotive enthusiast with a strong focus on supercars and is located in the US, making them a good fit for the brand.