Micro or nano influencers who are passionate about cars and have a strong local following in Bergamo. They should create content related to the automotive industry and engage with potential car buyers or enthusiasts.

Product Positioning

As an automotive dealer located in Bergamo, the product launch likely involves new vehicles or automotive-related products. Positioning the product in the market can be achieved by emphasizing unique features such as advanced technology, fuel efficiency, luxury, affordability, or eco-friendliness. Highlighting these aspects can attract potential customers who are looking for specific benefits in their vehicles.

Target Customers

The ideal customer profile for an automotive dealer in Bergamo would include:

• Local Residents: Individuals living in and around Bergamo who are in the market for a new vehicle.
• Young Professionals: People who are starting their careers and may be looking for a reliable and stylish vehicle.
• Families: Those who need spacious and safe vehicles for family use.
• Car Enthusiasts: Individuals who are passionate about cars and are interested in the latest models and features.

Illustrative examples:

• A young professional in their late 20s looking for a sleek and efficient car for daily commuting.
• A family of four needing a spacious SUV for weekend trips and daily errands.
• A car enthusiast interested in the latest sports car model with advanced features.

Potential Influencer Matches

Micro-Influencers (1,000 - 100,000 followers)

• Local Lifestyle Bloggers: Influencers who focus on lifestyle content and have a strong local following in Bergamo. They can showcase the new vehicles in everyday scenarios, making them relatable to their audience.
• Automotive Reviewers: Influencers who specialize in car reviews and have a dedicated following interested in automotive content. They can provide detailed reviews and test drives of the new models.

Nano-Influencers (less than 1,000 followers)

• Local Community Figures: Individuals who are well-known in the Bergamo community, such as local business owners or community leaders. Their endorsement can build trust and credibility.
• Car Enthusiasts: Passionate car lovers who may not have a large following but have a highly engaged audience. They can share their genuine excitement and detailed insights about the new vehicles.

Content Creation Ideas

General Ideas

• Vehicle Unveiling: Host a live event or virtual unveiling of the new models, with influencers sharing their first impressions.
• Test Drive Experiences: Collaborate with influencers to document their test drive experiences, highlighting key features and performance.
• Customer Testimonials: Share stories and testimonials from satisfied customers who have purchased the new vehicles.

Creative Ideas

• Day in the Life: Influencers can create "day in the life" content showing how the new vehicle fits into their daily routines.
• Road Trip Series: Organize a road trip series where influencers take the new vehicles on scenic drives around Bergamo and nearby regions, capturing beautiful landscapes and the car's performance.
• Feature Highlights: Short videos or posts focusing on specific features of the new vehicles, such as advanced safety systems, infotainment options, or eco-friendly technology.

By leveraging the local influence and authentic content creation of micro and nano influencers, the automotive dealer in Bergamo can effectively reach and engage their target audience, driving interest and sales for the new product launch.