As an automotive dealer located in Bergamo, the product launch likely involves new vehicles or automotive-related products. Positioning the product in the market can be achieved by emphasizing unique features such as advanced technology, fuel efficiency, luxury, affordability, or eco-friendliness. Highlighting these aspects can attract potential customers who are looking for specific benefits in their vehicles.
The ideal customer profile for an automotive dealer in Bergamo would include:
Illustrative examples:
By leveraging the local influence and authentic content creation of micro and nano influencers, the automotive dealer in Bergamo can effectively reach and engage their target audience, driving interest and sales for the new product launch.
Extracted from Campaign Brief & Market Analysis