The hospital in Noida aims to target individuals with the Ayushman Bharat card, which is a government health insurance scheme in India. The positioning should focus on providing accessible and affordable healthcare services to this demographic. Emphasizing the hospital's commitment to quality care, specialized treatments, and the benefits of using the Ayushman Bharat card for cost-effective medical services can strengthen its market presence. Highlighting success stories and patient testimonials can also enhance credibility and trust.
The ideal customer profile includes:
Illustrative examples:
Suitable types of influencers:
Healthcare Influencers: Professionals or enthusiasts who focus on healthcare topics, providing insights into medical treatments and health insurance benefits. They can effectively communicate the advantages of using the Ayushman Bharat card at the hospital.
Local Lifestyle Influencers: Influencers based in Noida or nearby regions who have a strong local following. They can share personal experiences or testimonials about the hospital's services, making the content relatable to the target audience.
Family and Parenting Influencers: These influencers can address healthcare needs for families, emphasizing the importance of affordable healthcare options available through the Ayushman Bharat card.
Patient Success Stories: Videos or posts featuring real-life stories of patients who have benefited from the hospital's services using the Ayushman Bharat card. This can build trust and showcase the hospital's impact.
Informative Health Tips: Content that provides valuable health tips and advice, linking them to the services offered by the hospital. This can position the hospital as a knowledgeable and caring provider.
Behind-the-Scenes Tours: Virtual tours of the hospital facilities, highlighting the advanced technology and expert staff, can create transparency and attract potential patients.
Q&A Sessions: Live sessions with healthcare professionals from the hospital, answering common questions about the Ayushman Bharat card and available treatments, can engage the audience and provide useful information.