YouTube influencers in healthcare or social welfare niche, active in Noida, any gender, strong local presence.

Product Positioning

The hospital in Noida aims to target individuals with the Ayushman Bharat card, which is a government health insurance scheme in India. The positioning should focus on providing accessible and affordable healthcare services to this demographic. Emphasizing the hospital's commitment to quality care, specialized treatments, and the benefits of using the Ayushman Bharat card for cost-effective medical services can strengthen its market presence. Highlighting success stories and patient testimonials can also enhance credibility and trust.

Target Customers

The ideal customer profile includes:

• Individuals and families holding the Ayushman Bharat card, primarily residing in and around Noida.
• Middle to lower-income groups who are eligible for government health schemes.
• Patients seeking affordable healthcare solutions for various medical needs.

Illustrative examples:

• A family of four living in Noida, with the primary breadwinner working in a local factory, looking for affordable healthcare options.
• An elderly couple relying on government schemes for their medical expenses, seeking regular check-ups and treatments.
• A young professional with a limited income, needing access to affordable healthcare services.

Potential Influencer Matches

Suitable types of influencers:

• Healthcare Influencers: Professionals or enthusiasts who focus on healthcare topics, providing insights into medical treatments and health insurance benefits. They can effectively communicate the advantages of using the Ayushman Bharat card at the hospital.

• Local Lifestyle Influencers: Influencers based in Noida or nearby regions who have a strong local following. They can share personal experiences or testimonials about the hospital's services, making the content relatable to the target audience.

• Family and Parenting Influencers: These influencers can address healthcare needs for families, emphasizing the importance of affordable healthcare options available through the Ayushman Bharat card.

Content Creation Ideas

• Patient Success Stories: Videos or posts featuring real-life stories of patients who have benefited from the hospital's services using the Ayushman Bharat card. This can build trust and showcase the hospital's impact.

• Informative Health Tips: Content that provides valuable health tips and advice, linking them to the services offered by the hospital. This can position the hospital as a knowledgeable and caring provider.

• Behind-the-Scenes Tours: Virtual tours of the hospital facilities, highlighting the advanced technology and expert staff, can create transparency and attract potential patients.

• Q&A Sessions: Live sessions with healthcare professionals from the hospital, answering common questions about the Ayushman Bharat card and available treatments, can engage the audience and provide useful information.