MyInfluencer
Brief

"We have 8 stores in bangalore selling multi brand electric vehicles. We want to attract customers to our stores and increase walk ins. Find me Instagram influencers with followers less than 200k"

Bangalore electric vehicle promotion

Research Insight & Analysis

Product Positioning

Your brand sells multi-brand electric vehicles in Bangalore, which positions you in the growing market of sustainable and eco-friendly transportation. Electric vehicles (EVs) are becoming increasingly popular due to their environmental benefits and cost savings on fuel. Your stores can be positioned as a one-stop-shop for a variety of electric vehicle options, catering to different customer needs and preferences.

Target Customers

The ideal customer profile for your stores would include:

  • Environmentally Conscious Individuals: People who are looking to reduce their carbon footprint and are interested in sustainable living.
  • Tech-Savvy Consumers: Individuals who are interested in the latest technology and innovations in the automotive industry.
  • Cost-Conscious Buyers: Customers who are looking to save money on fuel and maintenance costs in the long run.
  • Urban Commuters: People living in Bangalore who need a reliable and efficient mode of transportation for daily commutes.

Illustrative examples:

  • A young professional in their 20s or 30s who is tech-savvy and environmentally conscious.
  • A middle-aged individual looking to switch from a traditional vehicle to an electric one to save on fuel costs.
  • A family looking for a second vehicle that is eco-friendly and cost-effective.

Potential Influencer Matches

Types of Influencers

  1. Tech Reviewers and Gadget Enthusiasts: These influencers can highlight the technological advancements and features of the electric vehicles you offer. They can provide in-depth reviews and comparisons, which can attract tech-savvy consumers.

  2. Environmental Advocates: Influencers who focus on sustainability and eco-friendly living can promote the environmental benefits of electric vehicles. They can appeal to environmentally conscious individuals.

  3. Lifestyle and Urban Commuters: Influencers who share their daily life and commuting experiences in Bangalore can showcase the practicality and convenience of using electric vehicles in the city.

  4. Local Celebrities and Public Figures: Influencers who have a strong local following in Bangalore can help increase brand awareness and attract local customers to your stores.

Influencer Requirements

  • Follower Count: Less than 200k followers to ensure a more engaged and niche audience.
  • Engagement Rate: High engagement rate to ensure that their followers are actively interacting with their content.
  • Relevance: Content should be relevant to electric vehicles, technology, sustainability, or urban commuting.

Content Creation Ideas

General Ideas

  1. Product Reviews and Comparisons: Influencers can create detailed reviews and comparisons of different electric vehicle models available in your stores.
  2. Test Drives and First Impressions: Videos or stories showcasing the influencer's first-hand experience with the electric vehicles, including test drives and initial impressions.
  3. Sustainability Challenges: Influencers can participate in sustainability challenges, such as using only electric vehicles for a week and documenting their experience.

Creative Ideas

  1. Day in the Life: Influencers can create a "Day in the Life" video showing how an electric vehicle fits into their daily routine in Bangalore.
  2. Eco-Friendly Tips: Collaborate with environmental advocates to create content around eco-friendly living tips, with a focus on the benefits of electric vehicles.
  3. Interactive Q&A Sessions: Host live Q&A sessions where influencers answer questions from their followers about electric vehicles and their benefits.
  4. Collaborative Events: Organize events or meetups where influencers and their followers can test drive electric vehicles and learn more about them.

By leveraging the right influencers and creating engaging content, you can effectively attract customers to your stores and increase walk-ins.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Bangalore electric vehicle promotion
Campaign Objectives
We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores.
Influencer Persona
Local Bangalore-based influencers with an interest in electric vehicles, sustainability, or automotive content. Influencers should have a follower count of less than 200k.
Content Themes
#ElectricVehicles #BangaloreLife #SustainableLiving
#1
Eve the Rivian
Eve the Rivian
@evoffrd
The adventures of a 2023 Rivian R1S in Arizona.
Followers
754
Nano Influencer
Engagement Rate
9.5%
Last Post
1 month ago
70%Match Score
Fit for"We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores."
This influencer focuses on camping and off-road electric vehicles, which aligns well with the brand's focus on electric vehicles. However, the content is more niche and may not directly attract local customers to the stores.
#2
UPL UNIVERSITY
UPL UNIVERSITY
@upluniversity
India
UPL University of Sustainable Technology (Established under Gujarat State Private Univesities Act, 2009)
Followers
4.5K
Micro Influencer
Engagement Rate
5.1%
Last Post
1 month ago
65%Match Score
Fit for"We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores."
This influencer focuses on renewable energy and sustainability, which aligns with the brand's focus on electric vehicles. However, the content is more educational and may not directly attract local customers to the stores.
#3
Plugzmart
Plugzmart
@plugzmart
Embrace the Innovation for the better tomorrow. Enabling Eco-friendly commute through our EV chargers. #BeEcoFriendly #BePlugzmart
Followers
273
Nano Influencer
Engagement Rate
4.8%
Last Post
1 month ago
65%Match Score
Fit for"We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores."
This influencer promotes an EV charging app, which aligns with the brand's focus on electric vehicles and sustainability. However, the content is more about charging solutions rather than promoting vehicle stores.
#4
devine crafts
devine crafts
@devine_crafts_
United States
Pittsburgh, PA ~ Bioengineering Postdoc Knitting & crocheting to keep my sanity DM for custom orders or shop on my Etsy !
Followers
1.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores."
This influencer focuses on sustainable living and reducing plastic use, which aligns with the brand's focus on sustainability. However, there is no specific focus on electric vehicles or automotive content.
#5
Zerony In
Zerony In
@zerony.in
India
- 🌍 Passionate about the environment. - 💚 Join us , to make a positive impact. - 🌱 Together, let's create a greener future.
Followers
6.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores."
This influencer focuses on nature and biodiversity, which aligns with the brand's focus on sustainability. However, there is no specific focus on electric vehicles or automotive content.
#6
सूर्यकिरण्
सूर्यकिरण्
@suryakiran_thekke_veettil_
Oct 13 കണ്ണൂർക്കാരൻ 🔥💪
Followers
698
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"We are looking for Instagram influencers with followers less than 200k to promote our multi-brand electric vehicle stores in Bangalore. The goal is to attract local customers and increase walk-ins. Influencers should create engaging content that highlights the benefits of electric vehicles and encourages visits to our stores."
This influencer focuses on travel and lifestyle content in Bangalore, which could attract local customers. However, there is no specific focus on electric vehicles or sustainability.