Micro and macro influencers in the beauty and wellness niches, aged 18-35, located in or frequently mentioning St. Louis, Missouri. They should have a high engagement rate and create content related to beauty, cosmetics, health, and wellness.

Product Positioning

The user's query focuses on finding influencers in the Beauty & Cosmetics and Health & Wellness sectors on Instagram, specifically those who mention St. Louis, Missouri in their content. This suggests that the product or service being promoted is likely related to beauty, cosmetics, or health and wellness, and is targeted towards consumers in the United States, with a particular emphasis on the St. Louis area.

To position the brand effectively in the market, it should emphasize its unique selling points (USPs) in the beauty and wellness space. This could include highlighting natural ingredients, innovative formulations, or specific health benefits. The brand should also leverage its local connection to St. Louis to build a community-centric image, which can resonate well with local consumers.

Target Customers

The ideal customer profile for this campaign would be individuals who are interested in beauty and wellness products and are active on Instagram. They are likely to be:

• Age Group: 18-35 years old
• Gender: Predominantly female, but not exclusively
• Location: United States, with a focus on St. Louis, Missouri
• Interests: Beauty routines, skincare, makeup, fitness, healthy living, and wellness trends
• Behavior: Engages with beauty and wellness content on Instagram, follows influencers in these niches, and is likely to make purchases based on influencer recommendations

Illustrative examples of target customers could include:

• A 25-year-old woman in St. Louis who follows beauty influencers for makeup tips and skincare routines.
• A 30-year-old fitness enthusiast who is interested in wellness products and follows health influencers for workout and nutrition advice.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable for promoting the product:

1. Micro-Influencers (5,000 to 50,000 followers):

   • These influencers often have a highly engaged and loyal following.
   • They can create authentic and relatable content that resonates well with their audience.
   • Example: A local beauty blogger in St. Louis who shares daily skincare routines and makeup tutorials.

2. Mid-Tier Influencers (50,000 to 500,000 followers):

   • They have a broader reach while still maintaining a strong connection with their audience.
   • They can drive significant engagement and brand awareness.
   • Example: A health and wellness coach who posts about fitness routines, healthy eating, and wellness tips, and occasionally mentions local events in St. Louis.

3. Macro-Influencers (500,000 to 1,000,000 followers):

   • They have a large following and can provide extensive reach and visibility.
   • They are suitable for large-scale campaigns aiming for high impact.
   • Example: A well-known beauty influencer who collaborates with various beauty brands and has a significant following in the United States.

Content Creation Ideas

To maximize engagement and reach, the following content topics and ideas can be proposed:

1. Beauty Tutorials and Routines:

   • Influencers can create step-by-step makeup tutorials using the brand's products.
   • Skincare routines featuring the brand's skincare line, highlighting the benefits and unique ingredients.

2. Wellness Challenges:

   • Influencers can host wellness challenges, such as a 30-day fitness challenge or a healthy eating challenge, incorporating the brand's products.
   • Sharing personal wellness journeys and how the brand's products have contributed to their health and wellness goals.

3. Local Events and Meetups:

   • Organize local events or meetups in St. Louis where influencers can interact with their followers and promote the brand.
   • Influencers can share live updates and stories from these events, creating a sense of community and local engagement.

4. User-Generated Content Campaigns:

   • Encourage followers to share their own experiences with the brand's products using a specific hashtag.
   • Feature user-generated content on the brand's Instagram page to build trust and authenticity.

5. Behind-the-Scenes Content:

   • Influencers can share behind-the-scenes content of how the products are made, emphasizing quality and transparency.
   • Interviews with the brand's founders or product developers to provide insights into the brand's mission and values.

By leveraging these content ideas, the brand can create engaging and impactful campaigns that resonate with the target audience and drive lead generation and business creation.