Influencers in the beauty and aesthetics niche, preferably located in Alagoas.

Product Positioning

Your business in Alagoas focuses on selling beauty and aesthetic products. In the existing market, your brand can be positioned as a local expert in beauty and aesthetics, offering high-quality products tailored to the needs and preferences of the local population. Emphasize the unique benefits of your products, such as natural ingredients, effectiveness, and suitability for various skin types. Highlight any local sourcing or cultural relevance to strengthen your connection with the community.

Target Customers

The ideal customer profile for your beauty and aesthetic products would include:

• Age Group: Primarily women aged 18-45
• Location: Residents of Alagoas and surrounding areas
• Interests: Beauty, skincare, makeup, wellness, and self-care
• Income Level: Middle to upper-middle class, with disposable income for beauty products
• Behavior: Active on social media, follows beauty trends, and seeks recommendations from influencers

Illustrative examples:

1. A 25-year-old woman living in Maceió, interested in skincare routines and makeup tutorials.
2. A 35-year-old professional who values high-quality beauty products and follows beauty influencers for tips and product recommendations.

Potential Influencer Matches

To effectively reach your target customers, consider collaborating with the following types of influencers:

• Beauty Bloggers/Vloggers: Influencers who create content around beauty routines, product reviews, and makeup tutorials. They can showcase your products in their daily routines and provide honest reviews.
• Local Influencers: Influencers based in Alagoas who have a strong local following. They can help build trust and credibility within the community.
• Micro-Influencers: Influencers with a smaller but highly engaged audience. They often have a more personal connection with their followers, which can lead to higher conversion rates.
• Skincare Experts: Dermatologists or skincare specialists who can provide professional insights and recommendations for your products.

Content Creation Ideas

To align with your brand and potentially go viral, consider the following content topics and ideas:

• Product Tutorials: Step-by-step guides on how to use your products, highlighting their benefits and unique features.
• Before and After: Showcasing the effectiveness of your products through before-and-after photos or videos.
• Customer Testimonials: Sharing real customer experiences and reviews to build trust and credibility.
• Local Culture Integration: Creating content that ties your products to local traditions, festivals, or beauty practices in Alagoas.
• Giveaways and Contests: Engaging your audience with giveaways or contests that encourage them to try your products and share their experiences.
• Collaborations: Partnering with local beauty salons or spas to create collaborative content and reach a wider audience.

By leveraging these strategies, you can effectively position your brand, reach your target customers, and create engaging content that resonates with your audience.