Female influencers aged 18-35 in Toronto, focused on lifestyle and beauty.

Product Positioning

The beauty and aesthetics business in Toronto offers a range of services including facials, skin treatments, laser hair removal, and lash and brow services. This positions the brand as a comprehensive beauty service provider catering to individuals seeking both routine and advanced beauty treatments. The market is competitive, with a focus on quality, expertise, and personalized care. The brand can differentiate itself by emphasizing its expertise in skin health and beauty enhancement, as well as its commitment to using the latest technology and techniques in aesthetics.

Target Customers

The ideal customer profile includes women who are interested in maintaining and enhancing their beauty through professional services. These customers are likely to be:

• Women aged 18-45, living in or around Toronto
• Interested in beauty, skincare, and wellness
• Active on social media platforms, particularly Instagram and TikTok
• Looking for reliable and effective beauty treatments
• Likely to follow beauty trends and influencers for recommendations

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Beauty Influencers: These influencers focus on skincare routines, product reviews, and beauty tips. They can showcase the services through tutorials or reviews, reaching an audience already interested in beauty and aesthetics.

• Lifestyle Influencers: Influencers who cover a broad range of topics including beauty, fashion, and wellness. They can integrate the services into their content, appealing to followers interested in a holistic lifestyle approach.

• Local Influencers: Influencers based in Toronto who have a strong local following. They can attract customers by highlighting the convenience and quality of the services available in their area.

Content Creation Ideas

• Before and After Transformations: Showcase the effectiveness of treatments through before and after photos or videos, highlighting the visible results.

• Day in the Life of a Beauty Enthusiast: Collaborate with influencers to create content that includes a visit to the business for a treatment, providing a personal and relatable experience.

• Skincare and Beauty Tips: Share expert tips and advice on skincare routines, incorporating the services offered as part of a comprehensive beauty regimen.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer audience questions about beauty treatments and share their personal experiences.

• Seasonal Beauty Trends: Create content around current beauty trends and how the services can help customers achieve these looks, keeping the brand relevant and timely.