Female influencers aged 25-40, working professionals or involved in baby care, active on Instagram/YouTube/TikTok.

Product Positioning

The product or service appears to be related to beauty and healthy lifestyle, specifically targeting working women and individuals involved in baby care. In the existing market, this product can be positioned as a solution that caters to the dual needs of maintaining a professional lifestyle while also focusing on personal and family well-being. The brand can emphasize the convenience, effectiveness, and holistic benefits of its offerings, appealing to consumers who value both career and family life.

Target Customers

The ideal customer profile includes:

• Working Women: Professionals who are balancing their careers with personal care and family responsibilities. They are likely to be interested in products that offer efficiency and quality.

• Parents and Caregivers: Individuals involved in baby care who are looking for products that are safe, effective, and enhance their lifestyle.

• Health and Beauty Enthusiasts: Consumers who prioritize a healthy lifestyle and are interested in beauty products that align with their values.

Illustrative examples include a corporate executive who is also a new mother, a stay-at-home parent who is passionate about health and wellness, and a young professional who is conscious about beauty and lifestyle choices.

Potential Influencer Matches

• Mommy Bloggers and Vloggers: These influencers can authentically connect with parents and caregivers by sharing personal experiences and product recommendations related to baby care and lifestyle.

• Beauty and Lifestyle Influencers: Influencers in this category can highlight the beauty aspects of the product, focusing on how it fits into a busy lifestyle.

• Health and Wellness Experts: These influencers can emphasize the health benefits and holistic approach of the product, appealing to those interested in maintaining a healthy lifestyle.

Each type of influencer can reach the target customers by leveraging their established trust and credibility within their respective communities.

Content Creation Ideas

• Day-in-the-Life Videos: Showcasing how the product seamlessly integrates into the daily routines of working women and parents.

• Before and After Transformations: Highlighting the effectiveness of the product in improving beauty and lifestyle.

• Expert Tips and Advice: Collaborating with health and wellness experts to provide valuable insights and recommendations.

• User Testimonials and Reviews: Featuring real-life stories and feedback from satisfied customers to build trust and authenticity.

These content ideas can engage the audience by providing relatable, informative, and visually appealing content that resonates with their lifestyle and values.