MyInfluencer
Brief

Influencers in the United States who have less than 5,000 followers and high audience engagement rates. They do content focusing on beauty and lifestyle, with an authentical playful feel to the content and also with an aesthetic clean theme

Young adult female influencers in the United States with less than 5,000 followers, focusing on beauty and lifestyle content. They should have high engagement rates and create visually appealing, playful, and authentic content.

Research Insight & Analysis

Micro-Influencers

  • Profile: Influencers with 1,000 to 5,000 followers
  • Engagement: High engagement rates, often due to a more personal connection with their audience
  • Content Style: Authentic, playful, and aesthetically clean
  • Platforms: Primarily Instagram and TikTok

Nano-Influencers

  • Profile: Influencers with fewer than 1,000 followers
  • Engagement: Extremely high engagement rates due to close-knit follower communities
  • Content Style: Highly authentic and relatable, often featuring day-to-day life and personal recommendations
  • Platforms: Instagram Stories, TikTok

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