MyInfluencer
Brief

"#beauty #makeup in new york"

Beauty and makeup influencers in New York

Research Insight & Analysis

Product Positioning

The query indicates a focus on the beauty and makeup industry in New York. This suggests that the product or service being promoted is likely related to cosmetics, skincare, or beauty services. In the competitive beauty market, positioning the product as high-quality, trendy, and suitable for the diverse and fashion-forward population of New York can be effective. Emphasizing unique selling points such as innovative ingredients, cruelty-free formulations, or exclusive New York-inspired collections can help differentiate the brand.

Target Customers

The ideal customer profile for beauty and makeup products in New York would likely include:

  • Young Professionals: Individuals aged 20-35 who are career-oriented and seek convenient, high-quality beauty solutions.
  • Fashion Enthusiasts: People who are passionate about the latest beauty trends and are willing to invest in premium products.
  • Diverse Demographics: New York's diverse population means catering to various skin tones and types is crucial.
  • Social Media Savvy: Customers who are active on social media platforms and follow beauty influencers for recommendations.

Illustrative examples:

  • A 28-year-old marketing executive who needs long-lasting makeup for her busy workdays and social events.
  • A 22-year-old college student who loves experimenting with bold makeup looks and follows beauty trends on Instagram.
  • A 35-year-old fashion blogger who requires high-quality, photogenic makeup products for her content.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Beauty Gurus: Influencers who specialize in makeup tutorials, product reviews, and beauty tips. They can demonstrate the product's effectiveness and versatility.
  • Lifestyle Influencers: Individuals who share their daily routines, including beauty regimens. They can integrate the product into their everyday lives, making it relatable.
  • Local New York Influencers: Influencers based in New York who can highlight the product's relevance to the city's lifestyle and trends.
  • Micro-Influencers: Influencers with smaller but highly engaged followings. They can provide authentic and personalized endorsements.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

  • Makeup Tutorials: Step-by-step guides on creating various looks using the product, from everyday wear to glamorous evening makeup.
  • Before and After Transformations: Showcasing the product's impact through dramatic before and after photos or videos.
  • User-Generated Content: Encouraging customers to share their own makeup looks using a branded hashtag, fostering a sense of community.
  • Behind-the-Scenes: Giving a glimpse into the product development process, including ingredient sourcing and manufacturing.
  • Collaborations with Local Artists: Partnering with New York-based makeup artists or fashion designers to create exclusive looks or limited-edition products.

By leveraging these strategies, the brand can effectively position itself in the competitive beauty market, reach its target customers, and create compelling content that resonates with the audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Beauty and makeup influencers in New York
Campaign Objectives
Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup.
Influencer Persona
Beauty and makeup influencers based in New York, active on Instagram, TikTok, and YouTube, with a following interested in beauty and makeup.
Content Themes
#NYCbeauty #makeuptutorial #beautyinfluencer
#1
Mamii
Mamii
@launicaleahh
US
only acc
Followers
105.5K
Macro Influencer
Engagement Rate
8.3%
Last Post
1 month ago
90%Match Score
Fit for"Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup."
This influencer has a substantial following and frequently uses tags related to beauty and makeup. Their content style and tone are a good match for the brand's desired style, making them a strong fit for the campaign.
#2
lexus🍒
lexus🍒
@lexusmperezz
US
nyc raging aries 💌 makeuppbylexus@gmail.com
Followers
37.6K
Micro Influencer
Engagement Rate
0.1%
Last Post
1 month ago
80%Match Score
Fit for"Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup."
This influencer is based in NYC and focuses on beauty and makeup content. Their location and content style make them a good fit for the brand.
#3
𝓀𝒶𝓉ꨄ
𝓀𝒶𝓉ꨄ
@hkl0v3rrr
US
do not rp as me. only second acc: @𝓀𝒶𝓉ꨄ
Followers
520.7K
Macro Influencer
Engagement Rate
9.8%
Last Post
1 month ago
75%Match Score
Fit for"Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup."
This influencer has a significant following and creates makeup tutorials, which aligns well with the brand's requirements. However, their content also includes unrelated tags, which may dilute the focus on beauty and makeup.
#4
Mikayla Nogueira
Mikayla Nogueira
@mikaylanogueira
US
MUA | 26 | Masshole | Why aren’t you following mikaylajmakeup on Instagram?
Followers
15.8M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup."
This influencer has a massive following and covers beauty and makeup extensively. However, their content also includes travel and other topics, which might dilute the focus on beauty and makeup. They are based in the US but not specifically in New York.
#5
Alex Abel
Alex Abel
@miss_alexabel
US
30s Something In NYC beauty, lifestyle & some jokes missalexabel@gmail.com 💌
Followers
56.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup."
This influencer is based in NYC and covers beauty, lifestyle, and comedy content. Their diverse content and location make them a good fit for the brand.
#6
My name is Angie
My name is Angie
@i_ammasianica
US
🧿🧿🧿 🇲🇽🇨🇳 TYSM for 274K🥳♥️ Dnt go snitching Follow ⭐️ on YT posting soon!
Followers
276.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for beauty and makeup influencers based in New York to promote beauty and makeup products. Ideal influencers should have a following interested in beauty and makeup, and be active on platforms like Instagram, TikTok, and YouTube. Content should include makeup tutorials, beauty tips, product reviews, and lifestyle content related to beauty and makeup."
This influencer has a significant following and covers a variety of topics, including beauty. However, their content is more general and not specifically focused on beauty and makeup, which may not align perfectly with the brand's needs.