Female influencers aged 25-45 in Saudi Arabia, specializing in beauty and lifestyle content.

Product Positioning

The focus is on beauty and motherhood in Saudi Arabia, suggesting a product or service that caters to women who are interested in beauty and are also mothers. This could include beauty products specifically designed for mothers, such as skincare that addresses postpartum changes, or makeup that is quick and easy to apply for busy moms. Positioning the brand as one that understands the unique needs of mothers in Saudi Arabia and offers solutions that enhance their beauty routine while fitting into their lifestyle would be effective.

Target Customers

The ideal customer profile would be women in Saudi Arabia who are mothers and have an interest in beauty and self-care. They are likely to be in the age range of 25-40, tech-savvy, and active on social media platforms. They value products that are both effective and convenient, and they appreciate brands that understand their dual role as mothers and individuals who care about their appearance.

Examples of target customers include:

• A 30-year-old working mother who is looking for quick beauty solutions that fit into her busy schedule.
• A stay-at-home mom who enjoys experimenting with beauty products and shares her experiences on social media.
• A new mother who is seeking skincare products that address postpartum skin concerns.

Potential Influencer Matches

1. Beauty Influencers: These influencers can demonstrate how the products fit into a beauty routine, highlighting their effectiveness and ease of use. They can reach a broad audience interested in beauty trends and tips.

2. Mom Influencers: Influencers who focus on motherhood and lifestyle can showcase how the products cater to the needs of mothers, emphasizing convenience and practicality. They can connect with an audience that values relatable content and personal recommendations.

3. Saudi Lifestyle Influencers: Influencers who focus on lifestyle content in Saudi Arabia can help localize the brand's message, making it more relatable to the target audience. They can highlight cultural relevance and the brand's understanding of local needs.

Content Creation Ideas

• Tutorial Videos: Create short, engaging tutorials on how to use the products effectively, tailored for busy moms. These can be shared on platforms like Instagram and TikTok.

• Before and After Stories: Share real-life testimonials from mothers who have used the products, showcasing the transformation and benefits.

• Cultural Celebrations: Develop content that ties the products to local cultural events or traditions, highlighting their relevance and appeal to Saudi mothers.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer questions about beauty and motherhood, providing tips and advice while promoting the products.

These content ideas aim to engage the target audience by addressing their specific needs and interests, while also leveraging the influence of trusted voices in the beauty and motherhood space.