Nano or micro influencers, under 15k followers, located in the United States or Canada, specializing in beauty, makeup, and skincare.

Product Positioning

The beauty and skincare market is highly competitive, with numerous brands vying for consumer attention. Positioning a new product effectively requires identifying unique selling propositions (USPs) that resonate with the target audience. For a brand focusing on makeup and skincare, emphasizing natural ingredients, cruelty-free practices, or eco-friendly packaging can differentiate it from competitors. Additionally, highlighting specific benefits, such as skin hydration, anti-aging properties, or suitability for sensitive skin, can attract consumers looking for targeted solutions.

For new products, aligning with current trends, such as clean beauty or minimalistic skincare routines, can enhance market fit. Engaging storytelling that connects the product to lifestyle aspirations—like self-care or empowerment—can also create a compelling narrative that appeals to consumers.

Target Customers

The ideal customer profile for a beauty creator, makeup, and skincare brand in the United States and Canada includes:

• Young Adults (18-30 years): This demographic is often more engaged with social media and beauty trends. They seek affordable yet effective products and are influenced by peer recommendations.

• Eco-Conscious Consumers: Individuals who prioritize sustainability and ethical practices in their purchasing decisions. They are likely to support brands that align with their values.

• Skincare Enthusiasts: Consumers who are knowledgeable about skincare ingredients and routines. They are often looking for products that deliver specific results.

Illustrative examples include:

• A college student who follows beauty influencers for makeup tutorials and product recommendations.

• A young professional who seeks skincare products that fit into a busy lifestyle while promoting healthy skin.

• A millennial parent interested in safe, non-toxic beauty products for themselves and their family.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers (under 15k followers): These influencers often have a highly engaged audience and can create authentic connections with their followers. Their recommendations are perceived as more trustworthy, making them ideal for promoting niche beauty products.

• Beauty Enthusiasts: Influencers who focus on makeup tutorials, skincare routines, and product reviews. They can showcase the product in use, providing real-life applications and results.

• Eco-Friendly Advocates: Influencers who specialize in sustainable beauty and skincare. They can effectively communicate the brand's values and attract eco-conscious consumers.

• Local Influencers: Influencers based in specific regions of the U.S. and Canada can help target localized marketing efforts, making the brand feel more accessible and relatable to the audience.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Tutorials and How-Tos: Create video content demonstrating makeup application techniques or skincare routines using the products. This can help educate consumers and showcase product effectiveness.

• Before and After Transformations: Share user-generated content or influencer testimonials that highlight the visible results of using the products.

• Sustainable Beauty Tips: Develop content around eco-friendly beauty practices, such as recycling packaging or using multi-purpose products.

• Challenges and Giveaways: Host social media challenges that encourage users to share their beauty routines or looks using the products, with the chance to win prizes.

• Behind-the-Scenes Content: Share insights into the product development process, ingredient sourcing, or the brand's mission to connect with consumers on a deeper level.

These content ideas can help create a vibrant online presence, foster community engagement, and drive brand loyalty.