MyInfluencer
Brief

"Influencers, KOC , KOL for Beauty industry in Cambodia"

Beauty industry in Cambodia

Research Insight & Analysis

Product Positioning

The beauty industry in Cambodia is growing, with increasing interest in skincare, cosmetics, and personal care products. To position the brand effectively, it is essential to highlight unique selling points such as natural ingredients, affordability, or innovative formulations. Emphasizing local relevance and cultural resonance can also help the brand stand out in the market.

Target Customers

The ideal customer profile for beauty products in Cambodia includes:

  • Young Women (18-35 years old): This demographic is highly engaged with beauty trends and social media. They are likely to follow beauty influencers and are open to trying new products.
  • Urban Professionals: Individuals living in urban areas with disposable income who are interested in maintaining a polished appearance for professional and social settings.
  • Beauty Enthusiasts: People who are passionate about skincare and makeup, often seeking the latest products and trends.

Illustrative examples:

  • A 25-year-old woman living in Phnom Penh who follows beauty tutorials on Instagram and YouTube.
  • A 30-year-old professional working in a corporate job, looking for high-quality skincare products to maintain a youthful appearance.
  • A 22-year-old university student who enjoys experimenting with makeup and shares her looks on social media.

Potential Influencer Matches

Key Opinion Leaders (KOLs)

  • Beauty Bloggers/Vloggers: Influencers who create detailed reviews and tutorials on beauty products. They can provide in-depth insights and build trust with their audience.
  • Makeup Artists: Professionals who can demonstrate the effectiveness of the products through their expertise and skills.

Key Opinion Consumers (KOCs)

  • Micro-Influencers: Individuals with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher engagement rates.
  • Local Celebrities: Well-known figures in Cambodia who can lend credibility and visibility to the brand.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews of the beauty products, highlighting their benefits and unique features.
  • Tutorials: Step-by-step guides on how to use the products, including skincare routines and makeup looks.
  • Before and After: Showcasing the transformation achieved using the products.

Creative Ideas

  • Cultural Relevance: Incorporate local cultural elements and traditions in the content to resonate with the Cambodian audience.
  • User-Generated Content: Encourage customers to share their experiences and looks using the products, creating a sense of community and authenticity.
  • Challenges and Giveaways: Organize social media challenges and giveaways to increase engagement and attract new followers.

By leveraging the right influencers and creating engaging content, the brand can effectively reach its target audience and establish a strong presence in the Cambodian beauty market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Beauty industry in Cambodia
Campaign Objectives
Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines.
Influencer Persona
Female, aged 18-35, located in Cambodia, active in the beauty niche, strong presence on Instagram, YouTube, and TikTok.
Content Themes
#BeautyCambodia #CambodiaBeauty #KhmerBeauty
#1
Aurora_de_grace
Aurora_de_grace
@aurora_de_grace
Cambodia
SELF-CARE IS THE CORE OF BEAUTY 💜 1$=4100r 25$ free Delivery Best Seller- Water floss,Teeth whitening kit,Color corrector Our Website down below👇🏻
Followers
32.1K
Micro Influencer
Engagement Rate
0.1%
Last Post
2 weeks ago
50%Match Score
Fit for"Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines."
This influencer promotes self-care and beauty products, which aligns with the brand's requirements. However, her engagement is low, and her content may not be strong enough to drive significant interest in beauty products. Therefore, she is a limited fit for the campaign.
#2
The PRIVÉ | Worldwide Shipping
The PRIVÉ | Worldwide Shipping
@the_prive_cambodia
Cambodia
“Bringing your unique beauty to the next level” Unique, classy and elegant made-to-order clothes (855)95567818 #theprivé @the_prive_cambodia
Followers
3.4K
Micro Influencer
Engagement Rate
1.2%
Last Post
2 weeks ago
45%Match Score
Fit for"Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines."
This influencer is based in Cambodia and focuses on fashion and beauty, which aligns with the brand's requirements. However, her engagement is low, and her content may not be strong enough to drive significant interest in beauty products. Therefore, she is a limited fit for the campaign.
#3
Chily Tevy
Chily Tevy
@chily_tevy
Cambodia
Miss supranational Cambodia 2023👸🇰🇭Contact Work 0963132811
Followers
119.0K
Macro Influencer
Engagement Rate
0.2%
Last Post
1 week ago
40%Match Score
Fit for"Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines."
This influencer is a Miss Supranational contestant in Cambodia, which aligns with the beauty industry. However, her content does not explicitly focus on beauty tips or tutorials, and her engagement is low. Therefore, she is a limited fit for the campaign.
#4
Mea Lath
Mea Lath
@_mealath
United States
Cambodian classical dancer, instructor, & choreographer Founder & Artistic Director @modernapsaraco ✨ Co-owner @sojeataorganic ☕️
Followers
5.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines."
This influencer is a Cambodian classical dancer and choreographer, which aligns with the beauty niche. However, her content does not focus on beauty tips or tutorials, and her engagement is low. Thus, she is a limited fit for the campaign.
#5
BRIAN  VO
BRIAN VO
@brianvo.fashion
Vietnam
Followers
123.6K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines."
This influencer is based in Vietnam and focuses on style and beauty, which aligns with the brand's requirements. However, her location does not meet the requirement of being in Cambodia, making her a limited fit for the campaign. Therefore, she is not a strong match.
#6
Caitlin Thexton
Caitlin Thexton
@UClhp9r6NXY_OecSPL_AOJcQ
US
self care/lifestyle, morning routines, Sephora vlogs, and beauty reviews 🎀 📧 katievlogs@icloud.com TikTok: @theglowjourney Instagram: @caitlinthexton
Followers
136.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Looking for female beauty influencers aged 18-35 in Cambodia. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to beauty tips, product reviews, makeup tutorials, and skincare routines."
This influencer creates content related to self-care and beauty, which aligns with the brand's desired content ideas. However, they are based in the US, which does not meet the location requirement for Cambodia. Therefore, this influencer is not a good fit for the campaign.