The beauty industry in Cambodia is growing, with increasing interest in skincare, cosmetics, and personal care products. To position the brand effectively, it is essential to highlight unique selling points such as natural ingredients, affordability, or innovative formulations. Emphasizing local relevance and cultural resonance can also help the brand stand out in the market.
The ideal customer profile for beauty products in Cambodia includes:
Illustrative examples:
By leveraging the right influencers and creating engaging content, the brand can effectively reach its target audience and establish a strong presence in the Cambodian beauty market.
Extracted from Campaign Brief & Market Analysis